Senior Associate, Customer Lifecycle Marketing

dentsu Austria

. Plan strategy focused on first-party data-driven channels including email, SMS, direct mail, and push notifications .

Posted 10/22/2026full-timeUnited StatesSenior💰 $68,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data-driven marketing strategies, particularly in CRM, email, direct mail, SMS, and push notifications. Proven ability to translate data analysis into actionable marketing recommendations while delivering measurable ROI across various industries.

Highest-signal resume keywords

Data-Driven MarketingCRM Strategy DevelopmentCampaign ManagementSalesforce Marketing CloudClient-Facing Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingDirect Mail CampaignsSMS MarketingPush NotificationsData AnalysisExcel ProficiencyPowerPoint ProficiencyProject ManagementMarketing StrategyResearch Tools

Soft Skills

Networking SkillsCollaborative TeamworkCreative ThinkingClient CommunicationIterative Feedback Incorporation

Tools & Technologies

Salesforce Marketing CloudBrazeAnalytics ToolsCRM Technology

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

InsuranceFinancial ServicesNon-ProfitRetailAutomotiveTravelMedia and EntertainmentB2BHigh-Tech

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Plan strategy focused on first-party data-driven channels including email, SMS, direct mail, and push notifications
Develop and manage campaign strategies that produce measurable return on investment
Build, develop, and deliver messaging strategy for omnichannel marketing plans using first-party data
Serve as a subject matter expert and translate messaging and CRM technology into marketing ideas for clients
Apply knowledge of marketing customers across different industries and environments
Deliver client value through best-practice solutions, capabilities, and original thinking
Write campaign briefs for creative and execution teams
Collaborate with account management, operations, creative, analytics, and partner agencies
Identify key data points and measurements demonstrating the impact of marketing strategy on clients' businesses
Work across verticals including Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, and High-tech

Requirements

What you’ll need

Bachelor's Degree required
4+ years' experience in data-driven marketing, specifically CRM, email, direct mail, SMS, or push
Hands-on skills using data and research to guide decisions
Proficiency in Excel maintaining complex spreadsheets and research tools is advantageous
Experience with client-facing communication, writing, and presentations
Experience translating data analysis into applicable marketing recommendations and presentations
Proficiency in PowerPoint is advantageous
Prior experience incorporating internal and external feedback iteratively
Experience using business knowledge to identify new business and marketing opportunities
Salesforce Marketing Cloud or Braze experience is advantageous
Experience managing several projects simultaneously and delivering them on time
Networking skills and ability to work with a diverse team
Comfort and experience working within a matrixed organization with a wide degree of latitude
Willingness to travel 20–40%
Must be based in the continental United States

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Flexible work arrangements, including remote work depending on location, role, and business needs