Senior Content Strategist

dentsu Austria

. Deliver content strategies supporting client goals, audience needs, and brand strategy .

Posted 10/20/2026full-timeNew York City • New York • United StatesSenior💰 $55 - $70 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic content development, including content modeling for Adobe Experience Manager, content governance, and audience research. Proven ability to collaborate with project teams and drive content strategies that align with client goals and brand objectives.

Highest-signal resume keywords

Content Strategy DevelopmentContent Modeling for Adobe Experience ManagerContent Governance PlansAudience Research and InsightsContent Management Systems

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content AuditsContent MatricesContent ModelsContent Journey MapsTaxonomiesTagging StrategiesMetadata StrategiesContent Supply Chain WorkflowsData InsightsContent Trends

Soft Skills

Excellent Communication SkillsProactive LeadershipCollaboration

Tools & Technologies

Adobe Experience ManagerContent Management SystemsMeasurement Platforms

Industry Keywords

Content StrategyCustomer ExperienceBrand StrategyThought LeadershipCompetitive Landscape

Tech Stack

Tools & technologies

AEM

About the role

Key responsibilities & impact

Deliver content strategies supporting client goals, audience needs, and brand strategy
Collaborate with project teams to drive strategic content alignment throughout the customer experience
Author content strategy frameworks and deliverables, including content audits, matrices, content models, content journey maps, site maps, and migration maps
Partner with experience strategists and analysts to research audience needs, data insights, and competitive landscapes
Create content governance plans and content supply chain workflows
Develop taxonomy, tagging, and metadata strategies for composable content distribution
Contribute thought leadership and repeatable frameworks to grow Merkle’s content strategy capability

Requirements

What you’ll need

Bachelor’s degree in a related field
5+ years of experience in a strategic content role
Proven experience with content modeling for Adobe Experience Manager
Ability to drive content strategy while collaborating closely with project teams and client leaders
Proven success creating strategic content deliverables including content trends and best-practices, audits, content matrices, content models, journey maps, and taxonomies
Experience with content management systems and measurement platforms
Ability to turn data into insights to continuously evolve and refine content strategies/optimization
Excellent communication skills; comfortable presenting strong points of view to executive leadership, client partners, and team leaders
Willingness to be a proactive leader in content strategy and on project teams
Must be US based
Must be willing to work EST

Benefits

Comp & perks

Paid holidays in accordance with dentsu policy
Safe and sick time