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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing large-scale paid search campaigns, utilizing platforms like SA360 and Google Ads Editor, while providing actionable insights based on performance data. Strong ability to collaborate with cross-functional teams and maintain client relationships effectively.
Highest-signal resume keywords
4+ Years Experience Managing Paid Search CampaignsExpertise in SA360Proficient in Google Ads EditorKnowledge of Direct Response MetricsExperience with SEM Campaigns for Finance Clients
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Performance MonitoringData ExtractionKeyword ManagementAd Creative ManagementBulk Sheet DevelopmentCampaign Optimization PracticesPerformance ReportingBudget Management AssistanceClient Goal InterpretationText Search Experience
Soft Skills
CollaborationRelationship BuildingCommunicationProblem-SolvingClient Management
Tools & Technologies
SA360Google Ads EditorPPC ToolsPerformance Reporting ToolsCampaign Management Software
Industry Keywords
B2B Paid SearchDirect Response MetricsCampaign TrendsSEM CampaignsFinance Clients
About the role
Key responsibilities & impact- Extract raw data to produce performance reports
- Monitor campaign performance and ensure campaigns follow agreed-upon best practice guidelines
- Provide initial insights on campaign trends and present them
- Interpret performance reports to provide applicable insights
- Upload and manage keywords, ad creative, and ad extensions
- Manage global B2B paid search campaigns
- Build relationships and collaborate across PPC and Client Services teams
- Assist with and attend weekly calls and meetings
- Facilitate daily operations through data extraction, budget management assistance, and account monitoring
- Support execution of large-scale campaigns
- Serve as a primary point of contact for clients
Requirements
What you’ll need- 4+ years of experience managing large-scale paid search campaigns
- Experience with Paid Search Platforms like SA360
- Experience with bulk sheet development and uploading large-scale campaigns
- Hands-on experience using Google Ads Editor to create, edit and upload SEM campaigns
- Well versed knowledge of client goals, especially direct response metrics like conversions, revenue, and ROAS
- In-depth understanding of Paid Search campaign management and optimization practices
- Text Search experience is a plus
- Experience working on SEM campaigns for finance clients is advantageous
Benefits
Comp & perks- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
- Flexible work arrangements with in-person collaboration
- Remote designation may be available for employees outside a commutable range, depending on the role and business needs