Senior Manager, Strategic Insights, Retail Media Operations

dentsu Austria

. Build the case for non-endemic brands in retail media networks using sales lift, incrementality, attribution data, and market trends .

Posted 9/24/2026full-timeUnited StatesSenior💰 $72,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in retail media and operational workflows, leveraging data and automation to enhance productivity and drive strategic decision-making. Proven ability to lead process improvements and develop compelling narratives that influence media budget allocation.

Highest-signal resume keywords

Retail Media ExperienceOperational Workflow DesignData Visualization SkillsProcess Improvement LeadershipAudience Data Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Lift AnalysisIncrementality MeasurementAttribution Data UtilizationOperational Framework DesignAutomation ImplementationAI-Enabled WorkflowsCampaign ManagementOrder Management SystemsSelf-Service Advertising SupportRetail-Specific Analytics

Soft Skills

CollaborationChange ManagementCommunicationStrategic ThinkingPresentation Skills

Tools & Technologies

Data Automation ToolsAd Serving TechnologiesCampaign Management PlatformsOperational ToolingAnalytics Platforms

Industry Keywords

Retail Media NetworksCommerce MediaShopper MarketingMedia AnalyticsLoyalty-Driven Monetization

About the role

Key responsibilities & impact

Build the case for non-endemic brands in retail media networks using sales lift, incrementality, attribution data, and market trends
Partner with internal Dentsu teams on audience overlap and first-party data to identify customer-base alignment opportunities
Develop strategic POVs and business cases to help agency media teams shift budget into RMNs/CMNs
Contribute insights to presentations, POVs, and expansion strategies for retail/commerce clients
Monitor competitive landscape, advertiser demand, and market trends
Design scalable operational frameworks and continuous improvement roadmaps for retail media workflows
Simplify, standardize, automate, and scale operations across teams
Partner with Product and Engineering to prioritize operational enhancements and improve platform usability
Create standard operating procedures, governance models, and playbooks
Use data, automation, AI, and operational tooling to improve productivity
Lead change management and adoption of new processes and platform capabilities, including documentation and training
Create data visualizations and clear narratives for agency media planners and retail partners
Advise leadership on operational risks, workflow gaps, dependencies, and scalable solutions
Report to the Group Director, Commerce & Retail Media and collaborate with Dentsu teams, agency planners, and retail/commerce network partners

Requirements

What you’ll need

3–6+ years in retail media, commerce media, shopper marketing, media analytics, or advertising operations
Demonstrated success building sales/performance narratives that moved media budget
Experience designing, improving, or scaling operational workflows within retail media, eCommerce, digital advertising, or SaaS environments
Track record leading process improvement or operational transformation initiatives
Comfort with audience data, overlap analysis, and first-party data
Experience with RMN/CMN ecosystem players, measurement partners, or retail-specific analytics platforms
Background in sports, retail, or hospitality vertical media networks
Familiarity with loyalty-driven monetization models
Experience supporting self-service advertising products or platform operations
Background implementing automation, AI-enabled workflows, or operational tooling
Knowledge of ad serving technologies, order management systems, or campaign management platforms

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave