Senior Martech Consultant

dentsu Austria

. Define the technical direction of large-scale personalisation ambitions and customer experience transformations .

Posted 9/30/2026full-timeRotterdam • NetherlandsSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining technical direction for large-scale personalization and customer experience transformations, with a strong focus on translating vision into actionable technical architectures and implementation plans. Proven ability to guide clients through complex Martech landscapes and embed AI capabilities into strategic roadmaps.

Highest-signal resume keywords

7+ Years Experience In MartechEnterprise Martech Platforms ExpertiseTechnical Architecture DevelopmentVendor Selection And Road MappingStrong Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical ArchitectureMartech PlatformsData IntegrationOrchestration ConceptsImplementation PlanningRoadmap DevelopmentAI Capabilities IntegrationCustomer Experience TransformationDecision-Making SupportComplex Architecture Assessment

Soft Skills

Trusted AdvisorClear CommunicationConsulting MindsetOutcome-Driven ApproachPragmatic Problem Solving

Tools & Technologies

Salesforce Marketing CloudAdobe Experience PlatformBrazeData CloudCustomer 360Journey OptimizerAnalytics

Industry Keywords

PersonalizationCustomer ExperienceDigital ArchitectureTechnology ConsultingMulti-Stakeholder Environments

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define the technical direction of large-scale personalisation ambitions and customer experience transformations
Translate future-state ambitions into technical architectures covering platform choices, integrations, delivery sequencing, and execution approaches
Assess complex existing Martech landscapes and design future-state architectures
Enable advanced personalisation, decision-making, and orchestration capabilities across marketing, sales, and service
Lead vendor scenario analysis and selection
Translate architectural choices into phased roadmaps and high-level implementation plans
Act as architectural authority and sparring partner for senior business and IT stakeholders
Work closely with strategy consultants, business analysts, and project managers to bridge vision and execution
Provide architectural guidance and decision support across internal teams, vendors, and client stakeholders
Embed AI capabilities and implications into the overall vision, architecture, and roadmap
Guide clients from experimentation toward structural, scalable AI adoption within their Martech landscape
Clearly communicate architectural decisions and their impact to senior stakeholders

Requirements

What you’ll need

7+ years of experience in Martech, CX, digital architecture, or technology consulting
Strong experience with enterprise Martech platforms such as Salesforce Marketing Cloud, Data Cloud, Customer 360; Adobe Experience Platform, Journey Optimizer, Analytics; Braze or comparable engagement platforms
Proven experience translating future-state vision into technical architecture, roadmaps, and implementation approaches
Experience with vendor selection, road mapping, and implementation planning
Strong understanding of data, identity, orchestration, and integration concepts
Strong analytical skills to assess solution scenarios across technology, organisation, skills, and operating models
Experience guiding clients through complex architecture and transformation decisions
Trusted advisor to senior IT stakeholders, architects, and business leaders
Comfortable operating in complex, multi-stakeholder enterprise environments
Able to clearly explain architectural decisions and consequences to non-technical audiences
Structured, pragmatic, and outcome-driven, with a strong consulting mindset
Platform-agnostic with the ability to focus on capabilities rather than tools

Benefits

Comp & perks

Strategy-to-execution transformation engagements
Influence on long-term Martech and AI-driven personalization strategies
Operating at architectural board and decision-making level
Collaboration with talented colleagues in an impact-focused, enjoyable environment
Inclusive workplace welcoming applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation