Senior Strategist, Integrated Strategy

dentsu Austria

. Lead qualitative research, from quick cultural inputs to deeper exploratory studies .

Posted 10/16/2026full-timeUnited StatesSenior💰 $94,875 - $117,180 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing integrated brand and communications strategies, with a strong focus on qualitative research, consumer journey mapping, and strategic storytelling. Proven ability to translate audience insights into actionable creative opportunities while guiding multidisciplinary teams and fostering client relationships.

Highest-signal resume keywords

Integrated Brand Strategy DevelopmentQualitative Research ExpertiseConsumer Journey MappingStrategic StorytellingClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Qualitative ResearchTrend AnalysisAudience Data AnalysisIntegrated Communications PlanningBrand Framework DevelopmentChannel Role DefinitionData SynthesisAI Application in StrategyMeasurement and Learning AgendasCreative Brief Development

Soft Skills

Strong Storytelling SkillsPresentation SkillsCuriosityCultural AwarenessInsight-Driven Thinking

Tools & Technologies

Social Listening ToolsData Analysis ToolsMeasurement Tools

Industry Keywords

RetailHealth and WellnessPharmacyCPGBrand TrustConsumer Behavior

About the role

Key responsibilities & impact

Lead qualitative research, from quick cultural inputs to deeper exploratory studies
Develop creative briefs and guide others in developing them
Translate audience insights and business priorities into actionable creative opportunities
Build brand frameworks, integrated communications plans, and consumer journeys
Define communications jobs to be done and channel roles across paid, owned, earned, social, digital, and in-store experiences
Synthesize signals across data, culture, and category into strategic points of view
Surface new growth opportunities and strategic value for creative and brand teams
Guide multidisciplinary teams in measurement and learning agendas
Provide thought leadership on culture, human behavior, and category dynamics
Build knowledge of the client’s business and competitive landscape
Apply AI to sharpen strategy, speed insights, and improve output quality while preserving strategic judgment
Shape awards submissions through case studies, strategic ideas, impact definition, and cross-team collaboration

Requirements

What you’ll need

4+ years experience developing integrated brand and communications strategies
Proven track record of strong, consistent strategic ideas
Deep understanding of how brands earn attention and trust across digital, social, and real-world experiences
High standard for clarity, craft, and detail
Strong storytelling and presentation skills
Ability to simplify complex challenges for varied audiences
Curious, culturally informed, insight-driven
Experience with qualitative research, social listening, trend analysis, audience data, and related tools
Ability to map consumer journeys, define communications tasks, and identify how channels work together to influence behavior
Trusted partner to mid-senior clients and supportive mentor to juniors
Experience in retail, health and wellness, pharmacy, or CPG is a plus

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Applicable state and local employee leave benefits