VP, B2B Media Strategy Lead

dentsu Austria

. Lead dentsu B2B’s media strategy and planning capabilities across North America .

Posted 11/6/2026full-timeUnited StatesSenior💰 $164,450 - $176,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in B2B media strategy and planning, with a strong focus on audience activation, integrated brand and demand programs, and measurable business outcomes. Proven ability to lead cross-functional teams and develop actionable media strategies that connect with the customer journey.

Highest-signal resume keywords

B2B Media StrategyAudience ActivationIntegrated Brand ProgramsABM PlatformsExecutive Communication

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Media PlanningStrategy DevelopmentData AnalysisMeasurement CapabilitiesInvestment Decision MakingPlanning FrameworksRFP DevelopmentOptimization TechniquesAudience StrategiesDemand Generation

Soft Skills

CoachingStorytellingLeadershipCollaborationTraining

Tools & Technologies

CRMMarketing AutomationLinkedInDemandbaseBombora6senseMadison Logic

Industry Keywords

B2B ExpertiseTechnology SectorEnterprise SoftwareSaaSBuying GroupsProfessional RolesHuman InsightsIntentIdentityEmerging Opportunities

About the role

Key responsibilities & impact

Lead dentsu B2B’s media strategy and planning capabilities across North America
Define and advance dentsu B2B’s media point of view across brand building and demand generation
Build and maintain B2B planning frameworks, templates and playbooks
Provide strategy and planning leadership across iProspect, dentsu X, Carat and specialist teams
Coach strategists, raise planning standards and share expertise through training, community of practice and case studies
Lead media strategy for priority clients, including strategy development, presentations, media plans, implementation and optimization
Translate complex offerings and buying dynamics into audience and media decisions for enterprise technology businesses
Develop audience strategies using account priorities, professional roles, human insights, identity, intent and ABM/ABX principles
Partner with creative, experience, data, technology and measurement specialists to connect media with the broader customer journey
Define learning agendas and measures of brand, buying-group and business impact
Develop differentiated media approaches, proposals and RFP responses to win new business and expand client relationships
Lead strategic relationships with B2B platforms and partners including LinkedIn, Demandbase, Bombora, 6sense and Madison Logic
Assess emerging opportunities in video and CTV, creators, identity, AI and advanced measurement
Design practical pilots, share findings across the network and guide teams from strategy to action

Requirements

What you’ll need

Bachelor’s degree or equivalent relevant professional experience
10+ years of progressive media strategy and planning experience
Deep B2B expertise and a record of leading integrated brand and demand programs
Technology-sector experience strongly preferred, particularly enterprise software, SaaS or other complex technology businesses
Deep understanding of B2B audiences, including ideal customer profiles, buying groups, professional roles, industry context, intent, identity and audience activation
Strong working knowledge of the B2B data, media and technology ecosystem, including ABM platforms, CRM, marketing automation and measurement capabilities
Proven ability to build actionable media strategies and plans across channels, make informed investment decisions and connect measurement to business outcomes
Experience creating repeatable planning approaches and guiding strategists across teams without direct reporting authority
Excellent executive communication and storytelling skills, with demonstrated success developing and presenting client strategies and pitches

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Applicable state and local employee leave benefits