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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates proficiency in managing paid search campaigns, including performance reporting, bid adjustments, and campaign optimization. Skilled in utilizing tools like Excel and Google Ads to analyze data and implement effective strategies.
Highest-signal resume keywords
Proficiency In Excel/SheetsExperience With Google Search CampaignsUnderstanding Of Paid-Media MetricsAbility To Implement Tasks Via Google UIExperience With A/B Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance ReportingBid AdjustmentsCampaign OptimizationData AnalysisCampaign ManagementKeyword ResearchAudience TargetingAd CreationQA WorkBudget Monitoring
Soft Skills
Effective CommunicationTeam CollaborationAttention To DetailProblem-Solving
Tools & Technologies
Google AdsFacebook AdsQontrolGoogle UIGoogle Editor
Industry Keywords
SEM MethodologyPaid SearchCPCCTRCVRUACACiGDNPerformance MaxDiscovery Campaigns
About the role
Key responsibilities & impact- Provide production support for the account team
- Run and format performance reports
- Implement account tasks and optimizations
- Build and upload campaigns
- Participate in and take notes during internal syncs, client meetings, and presentations
- Manage 2–3 accounts while learning DEPT®’s Paid Search Engine Marketing best practices
- Develop report write-ups identifying performance trends, explaining weekly results, and providing clear explanations
- Perform bid adjustments using appropriate bidding methodologies
- Monitor daily performance and investigate execution problems using Qontrol
- Update, monitor, and communicate budget pacing, flagging variations above or below 15%
- Develop campaign-build suggestions covering themes, keywords, parameters, settings, and ads
- Create, pull, and QA pixels, tracking, remarketing, and lists
- Delegate production tasks to nearshore or internal team members when appropriate
- Attend internally or partner-led search training
Requirements
What you’ll need- Proficiency in Excel/Sheets, including sorting, filters, vlookup, concatenate, pivot tables, text to columns, and conditional formatting
- Ability to pull reports at campaign, keyword, audience, placement, and device levels and understand the data/results
- Ability to implement tasks via the Google UI, Editor, and channel-specific platforms
- Ability to upload and edit campaigns, targeting methods, ads, keywords, placements, negatives, and other standard account-management tasks
- Ability to create and edit campaigns, ads, and audiences in Facebook
- Understanding of DMUS’s SEM methodology
- Understanding of paid-media metrics and their relationships, including CPC, CTR, and CVR
- High-level understanding of levers used to achieve target goals
- Experience across Google Search, Display, and/or App campaigns
- Experience with UAC, ACi, Google app campaigns, GDN, Performance Max, and Discovery campaigns
- Experience with A/B testing
- Ability to QA work accurately
- Must be authorized to work in the U.S.
Benefits
Comp & perks- Healthcare, Dental, and Vision coverage
- 401K plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
