DEPT®

Copywriter

• Develop and articulate original and compelling concepts that inspire audiences, driving engagement and conversion
• Deliver high-quality work from ideation through final copy and delivery
• Set the standard for the brand voice across all platforms, with both in-asset and accompanying copy
• Attend shoots, events, and product launches to capture content
• Develop messaging for campaigns
• Translate technical product features into clear, benefit-driven messaging tailored to specific B2B personas
• Support in developing strategic narratives that win over clients
• Offer informed perspectives that elevate team output
• Work closely with Strategy, Creative, Design, Content Creation, Community Management, Delivery, and Client Partnerships teams
• Use the latest technology and advanced approaches while expanding into new platforms

Senior Copywriter

SEO Marketing

• Lead SEO and GEO content strategy across a portfolio of medium to large accounts
• Connect client objectives, audience needs, competitive opportunities, and performance data to measurable priorities
• Use keyword and prompt research, citation analysis, audience insights, and competitive findings to improve visibility and authority across traditional and generative search
• Develop content strategies, roadmaps, briefs, outlines, and recommendations
• Write, edit, and optimize content as needed, guiding work from ideation through final quality assurance
• Apply AI tools across research, briefing, drafting, editing, and quality assurance while maintaining human oversight
• Manage and mentor Content Strategists
• Improve frameworks, workflows, templates, and editorial standards for scalable content production
• Collaborate with technical SEO, analytics, design, development, digital PR, paid media, project management, and account teams
• Identify account expansion opportunities and contribute to pitches, proposals, scopes, staffing plans, and capabilities presentations
• Monitor changes in search, AI platforms, content discovery, and audience behavior and translate them into client and team recommendations

Associate Director, SEO Content – Media

Full-stack Engineer

• Serve as Adobe Experience Manager Tech Lead on website and platform projects
• Own the technical workstream from inception through launch
• Translate architecture and product goals into implementation plans, technical stories, sequencing, dependencies, estimates, risks, and definitions of done
• Build production-quality website components, blocks, HTML5, JavaScript, CSS, Java, and AEM code
• Establish coding standards and patterns for AEM and web development
• Review pull requests, pair with engineers, mentor P2 engineers, and lead smaller delivery teams
• Partner with QA and DevOps on testing, security, accessibility, performance, observability, and deployment readiness
• Define API contracts, payloads, retries, timeouts, authentication, failure handling, and ownership across AEM and external systems
• Investigate defects, environment issues, build failures, and performance problems
• Partner with the CMS AEM Architect on architecture decisions and technical tradeoffs
• Lead technical workshops, presentations, demos, and client communication
• Support development, UAT, hardening, launch, and hypercare
• Leverage GenAI tools, document reusable patterns, share lessons, and improve delivery processes

Principal Software Engineer, AEM Lead

Manager

• Partner with client services and programmatic teams to deliver client-first recommendations and day-to-day programmatic expertise
• Develop and execute digital campaigns from conception to launch across platforms such as Amazon, with Walmart and Target experience as a bonus
• Manage and oversee sponsored campaign executions and optimizations
• Build and maintain client relationships through performance insights and strategic opportunities
• Support programmatic strategy to drive performance and achieve client goals
• Provide guidance, feedback, and light mentorship to Account Managers and Coordinators
• Collaborate across teams and independently manage workflows
• Champion company values and contribute to a positive, collaborative team culture
• Introduce innovative ideas and challenge existing processes to improve team performance and campaign results

Senior Programmatic Manager

Director

• Develop and implement strategic paid search campaigns across retail media networks for an enterprise retail account
• Lead and manage a team of paid search specialists, providing guidance, mentorship, and professional development
• Collaborate with analytics, creative, and account management teams on integrated media plans
• Analyze campaign performance data and provide actionable optimization insights
• Oversee day-to-day campaign execution, timely delivery, budgets, and quality standards
• Monitor industry trends, emerging technologies, and best practices in paid search and retail media
• Build and maintain client relationships as a trusted advisor
• Develop and present performance reports and strategic recommendations
• Foster a collaborative, high-performing team environment

Associate Director – Retail Search

Performance Marketing

• Lead paid social strategy and execution across a portfolio of clients
• Develop and implement platform-specific optimization and monitoring strategies across Meta Ads
• Own paid social contributions to client roadmaps, testing plans, dashboards, and QBRs/FBRs
• Quantify, prioritize, and execute initiatives with the highest potential impact on performance, audience growth, and client objectives
• Partner with Client Partners on paid social recommendations and client-facing communications
• Contribute paid social insights and narratives to tactical plans, creative strategies, and business reviews
• Ensure rigorous QA, accurate execution, client budget stewardship, and brand standards
• Participate in client calls, reporting calls, and status meetings
• Coach and mentor team members, supporting onboarding and development of technical and strategic paid social capabilities

Manager, Paid Social

Account Manager

• Lead channel-specific paid social strategy across Meta Ads, TikTok, Snapchat, and Reddit for client user-app-acquisition KPIs
• Serve as day-to-day Meta Ads contact for a large and complex client account
• Align strategy recommendations and optimizations with client objectives
• Own the Meta Ads client social account roadmap
• Ensure tests align with priorities, performance goals, creative strategy, and cross-channel initiatives
• Monitor paid social trends in the mobile space and communicate their business impact to clients
• Establish and evolve paid social processes and best practices
• Ensure consistent use of Asana, platform QA frameworks, and internal standards
• Prioritize projects and tests according to resourcing
• Serve as senior point person for test recommendations, setup, and measurement
• Build, develop, and lead high-performing teams through onboarding, delegation, coaching, and inclusive collaboration

Account Lead, Paid Social

Art Director

• Collaborate with multidisciplinary teams
• Set overarching visual strategy and design principles across digital, brand, and product touchpoints
• Oversee the evolution of global design systems for scalability, accessibility, and visual sophistication
• Partner with C-suite executives and key client stakeholders to solve complex business challenges through design
• Ensure technical feasibility and strategic alignment from ideation to launch
• Advocate for design excellence and monitor industry trends and emerging technologies such as AI and spatial design
• Refine design workflows and philosophies to improve quality, agility, and profitability
• Generate strategic insights and moodboards
• Drive complex digital projects from kickoff to completion, exceeding client expectations within budget and deadlines
• Establish project direction and craft guidelines; assist with production as needed
• Build and maintain relationships with client decision-makers and internal and external stakeholders
• Mentor team members and contribute ideas to improve company operations and processes

Freelance Associate Director, Visual Design

• Own backend workstreams on AEM website and platform projects from clarification through implementation, testing, and release
• Create plans and estimates for semi-defined problems and drive delivery
• Build AEM authoring interfaces, Touch UI dialogs, Universal Editor content models, Components, Blocks, Java services, Sling Models, servlets, schedulers, workflows, event handlers, and APIs
• Implement content structures, templates, permissions, blocks/components, and workflows
• Integrate AEM with APIs and enterprise systems using REST, GraphQL, and App Builder Apps
• Implement authentication, validation, retries, timeouts, logging, and failure handling
• Follow OSGi configuration, dependency injection, separation of concerns, error handling, and secure development practices
• Create unit and integration tests and contribute to automated test coverage
• Participate in refinement, implementation, code review, UAT support, release preparation, launch, and hypercare
• Diagnose defects and performance issues using logs, metrics, traces, repository inspection, and local reproduction
• Collaborate with Tech Lead/Principal Software Engineer, CMS Architect, frontend engineers, QA, DevOps, content specialists, and client stakeholders
• Review code, support backend/frontend integration, guide frontend engineers when needed, communicate with client stakeholders, and maintain documentation
• Work with Cloud Manager, CI/CD pipelines, Dispatcher configuration, environment variables, secrets, and deployment diagnostics
• Build practical fluency in AEM as a Cloud Service, AEM Sites and Assets, Edge Delivery Services, and relevant Adobe tools

Senior Software Engineer, AEM, Workfront/Fusion

• Oversee successful execution and optimization of programmatic campaigns within the retail vertical
• Serve as a strategic partner to clients
• Manage complex campaigns and provide programmatic expertise
• Partner with client services and programmatic teams to deliver client-first recommendations
• Develop and execute digital campaigns from conception to launch across platforms such as Amazon
• Manage and oversee sponsored campaign executions and optimizations
• Build and maintain effective client relationships through performance insights and strategic opportunities
• Support programmatic strategy to drive performance and achieve client goals
• Provide guidance, feedback, and light mentorship to Account Managers and Coordinators
• Champion core values and contribute to a collaborative team culture
• Bring innovative ideas and challenge existing processes to improve team performance and campaign results

Senior Account Manager, Programmatic Retail

• Lead paid social strategy and execution across a portfolio of clients
• Develop and implement platform-specific optimization and monitoring strategies across Meta Ads
• Own paid social contributions to client roadmaps, testing plans, dashboards, and QBRs/FBRs
• Quantify, prioritize, and execute initiatives with the highest potential impact on performance, audience growth, and client objectives
• Partner with Client Partners to deliver strategic paid social recommendations and support client-facing communications
• Contribute paid social insights and narratives to client deliverables, tactical plans, creative strategies, and business reviews
• Ensure rigorous QA, accurate execution, budget stewardship, and adherence to brand standards
• Participate in client calls, reporting calls, and status meetings
• Coach and mentor team members through onboarding and capability development