Account Lead, Paid Social

DEPT®

. Lead channel-specific paid social strategy across Meta Ads, TikTok, Snapchat, and Reddit for client user-app-acquisition KPIs .

Posted 9/22/2026full-timeRemote • United StatesSenior💰 $96,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading paid social advertising strategies across multiple platforms, particularly Meta Ads, while fostering a collaborative team environment. Proven ability to align client objectives with strategic plans and optimize performance through data-driven insights.

Highest-signal resume keywords

Paid Social Advertising ExperienceMeta Ads Manager ProficiencyManagement ExperienceMobile User App Acquisition CampaignsMMP Attribution Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Social StrategyMeta AdsCampaign OptimizationPerformance MeasurementTest RecommendationsProject PrioritizationCreative Strategy AlignmentData AnalysisDirect-Response TacticsMobile Marketing

Soft Skills

Communication SkillsOrganizational SkillsProblem-Solving SkillsTeam LeadershipCollaboration

Tools & Technologies

AsanaQA Frameworks

Industry Keywords

User-App-AcquisitionCross-Channel InitiativesPaid Social TrendsEnterprise-Level ClientsInclusive Team Culture

Tech Stack

Tools & technologies

iOS

About the role

Key responsibilities & impact

Lead channel-specific paid social strategy across Meta Ads, TikTok, Snapchat, and Reddit for client user-app-acquisition KPIs
Serve as day-to-day Meta Ads contact for a large and complex client account
Align strategy recommendations and optimizations with client objectives
Own the Meta Ads client social account roadmap
Ensure tests align with priorities, performance goals, creative strategy, and cross-channel initiatives
Monitor paid social trends in the mobile space and communicate their business impact to clients
Establish and evolve paid social processes and best practices
Ensure consistent use of Asana, platform QA frameworks, and internal standards
Prioritize projects and tests according to resourcing
Serve as senior point person for test recommendations, setup, and measurement
Build, develop, and lead high-performing teams through onboarding, delegation, coaching, and inclusive collaboration

Requirements

What you’ll need

Minimum 5 years of paid social advertising experience
Minimum 2 years of management experience
Proven success scaling paid social programs for enterprise-level or highly complex clients
Deep proficiency in Meta Ads Manager
Ability to communicate paid social goals, targets, and direct-response tactics to clients
Excellent organizational, strategic, and communication skills
Ability to oversee several projects and teach optimization tasks to multiple team members
Demonstrated ability to foster a collaborative, inclusive, and high-performing team culture
Ability to develop and execute strategic paid social plans aligned with client objectives
Strong problem-solving skills and adaptability
Prior experience with mobile user app acquisition campaigns across Meta Ads is an additional advantage
Strong knowledge of MMP attribution and iOS SKAN is an additional advantage
Must be authorized to work in the United States

Benefits

Comp & perks

Inclusive and barrier-free recruitment and selection process
Reasonable workplace and recruitment accommodations
Equal opportunity employment
E-Verify participation confirming U.S. work authorization
Purpose-driven work at a B Corp-certified company
Global opportunities and benefits
Growth investment, autonomy, and team support