Account Manager, Paid Media – Omnichannel

DEPT®

. Lead mobile and social app marketing strategy for DEPT mobile clients .

Posted 11/4/2026full-timeRemote • United StatesJuniorMid-Level💰 $60,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in mobile and social app marketing strategies, with a strong focus on campaign optimization, client communication, and performance analysis. Proficient in managing budgets and utilizing various advertising platforms to achieve client goals.

Highest-signal resume keywords

Digital Marketing ExperienceClient-Facing Role ExperienceFacebook Advertising ExpertiseMobile Media Buying StrategiesAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationMobile KPIsSocial Media AdvertisingBudget ManagementPerformance Metrics MonitoringAttribution TroubleshootingAudience SegmentationCreative TestingAccount ManagementMobile App Industry Knowledge

Soft Skills

Communication SkillsInterpersonal SkillsOrganizational SkillsProblem-Solving SkillsCollaboration Skills

Tools & Technologies

Facebook AdsTikTokApple Search AdsKochavaAdjustAppsFlyerSnapchatTwitterPinterestReddit

Industry Keywords

B2BLead GenerationECommerceB2CMobile App MarketingManaged-Service Mobile PartnersSelf-Serve Ad PlatformsChannel Expansion StrategiesCampaign TrackingThird-Party Tracking Platforms

About the role

Key responsibilities & impact

Lead mobile and social app marketing strategy for DEPT mobile clients
Manage managed-service mobile partners and self-serve ad platforms
Oversee budgets across app-install campaigns on mobile and social networks outside Google Ads
Assist with channel expansion strategies and deliverables
Create roadmaps, plan strategic initiatives, and optimize campaigns to hit client goals
Act as the primary paid mobile and social point of contact for assigned clients
Answer client emails and lead weekly calls
Engage with mobile network partner points of contact through weekly calls and daily Slack communications
Monitor daily performance metrics and campaign pacing, identify irregularities, and communicate optimization recommendations
Set up campaigns, create tracking links, and build social and Apple Search Ads campaigns
Communicate campaign structure, pacing, benchmarks, and objectives
Troubleshoot attribution vendors and advertising platforms and research discrepancies
Ensure tracking parameters and attributes are properly implemented
Advise clients as the mobile and social marketing expert
Vet new mobile partners and prioritize opportunities based on effort versus reward
Implement testing across creatives, landing pages, audience segmentation, placements, networks, and third-party tools
Collaborate with production, client services, internal teams, vendors, and clients

Requirements

What you’ll need

Located in the Pacific or Mountain time zone
Minimum of 2 years’ digital marketing experience
Minimum of 1 year of experience in a client-facing digital marketing role
Good knowledge of the mobile app industry and trends
Expertise on Facebook and TikTok, ideally with at least one other social channel
Knowledge of Facebook Advertising and proven experience executing Facebook Ads
Experience working with an MMP
Understanding of mobile KPIs and mobile media buying tactics and strategies
Proven prior experience managing accounts with various goals across B2B, lead generation, eCommerce, and B2C industries
Strong analytical, organizational, communication, presentation, interpersonal, problem-solving, and collaboration skills
Ability to work autonomously and manage multiple tasks
Computer-savvy and quick to learn new technologies
Experience with TikTok, Snapchat, Facebook, Twitter, Pinterest, Reddit, Quora, and Apple Search Ads is an advantage
Comfortable working with third-party tracking platforms such as Kochava, Adjust, and AppsFlyer is an advantage
Experience with UAC campaigns, Apple Search Ads, and third-party app networks is an advantage
Authorized to work in the U.S.

Benefits

Comp & perks

Remote-first organization
Equal opportunity employer with an inclusive and barrier-free recruitment and selection process
Confidential workplace accommodations
Purpose-driven work at a B Corp-certified company
Global opportunities and benefits that help employees thrive