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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Paid Media strategy, including budgeting, bidding, and testing methodologies, while effectively managing client relationships and performance goals. Proficient in analytical reporting and communication, ensuring successful account optimization and growth.
Highest-signal resume keywords
Paid Media ExperienceGoogle Search CampaignsA/B TestingAnalytical SkillsClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media StrategyBudgetingBiddingTesting MethodologyGoogle Display NetworkYouTube CampaignsPerformance OptimizationExcel ProficiencyReporting SkillsAccount Monitoring
Soft Skills
Written CommunicationVerbal CommunicationTeam CollaborationCreativitySelf-Starter
Tools & Technologies
Google AdsLinkedIn AdsReporting DashboardsClient RoadmapsQBRsFBRs
Industry Keywords
Digital MarketingClient ManagementPerformance GoalsCampaign OptimizationMarketing Strategy
About the role
Key responsibilities & impact- Serve as the primary point of contact for assigned clients by answering client emails and leading weekly calls
- Design and execute Paid Media channel strategy
- Manage Paid Media performance, client relationships, and delegation of production resources
- Drive account strategy toward client efficiency and growth goals
- Develop and execute account monitoring and optimization techniques
- Quantify and prioritize initiatives impacting account performance
- Create client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs
- Manage designated client portfolio against performance goals and steward client budgets
- Write and review agendas for status calls and management updates
- Lead client calls covering completed projects, performance, and planned initiatives
- Ensure account management efforts pass QA and are delivered error-free
- Own relationships with platform representatives, including Google and LinkedIn
- Own paid media strategic roadmaps and coordinate initiatives with growth teams
Requirements
What you’ll need- A minimum of 3 years of Paid Media experience and comfort with topics such as budgeting, bidding, and testing methodology
- Experience across all Google network types is ideal - display network and search network
- Experience with a combination of these campaign types: Google Search, YouTube, GDN campaigns (Google Display Network)
- Experience with A/B testing
- Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
- Strong analytical and reporting skills and be proficient in Excel
- Strong written and verbal communication skills
- Must be authorized to work in the U.S. (DEPT® participates in E-Verify)
- Energetic and creative marketing enthusiast; eager to learn and grow in marketing
- Entrepreneurial spirited and a self-starter; able to work independently and in a team environment
Benefits
Comp & perks- Healthcare, Dental, and Vision coverage
- 401K plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
