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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Paid Media strategy, including budgeting, bidding, and testing methodologies, while effectively managing client relationships and optimizing account performance through data-driven insights and reporting.
Highest-signal resume keywords
Paid Media ExperienceGoogle Network TypesA/B TestingAnalytical SkillsExcel Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media StrategyBudgetingBiddingTesting MethodologyAccount OptimizationPerformance ReportingClient RoadmapsTesting PlansDashboardsQBRs/FBRs
Soft Skills
Strong Communication SkillsAnalytical ThinkingEntrepreneurial SpiritTeam CollaborationIndependent Work
Tools & Technologies
Google AdsLinkedIn AdsExcel
Industry Keywords
Client ManagementPerformance GoalsPaid Media ChannelsAccount ManagementQuality Assurance
About the role
Key responsibilities & impact- Serve as the primary point of contact for assigned clients
- Answer client emails and lead weekly calls
- Design and execute Paid Media channel strategy
- Work with vendor representatives and senior team members to develop client strategies
- Manage project delivery for owned accounts
- Maintain advanced understanding of paid media channels and their role in the funnel
- Drive account strategy toward client efficiency and growth goals
- Develop and execute account monitoring and optimization techniques
- Quantify and prioritize initiatives impacting account performance
- Drive creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs
- Manage designated client portfolio against performance goals and client budgets
- Prepare and review agendas for status calls and management updates
- Lead client calls covering completed projects, performance, and planned initiatives
- Ensure account management work follows QA processes and is error-free
- Manage relationships with platform representatives, including Google and LinkedIn
- Own paid media strategic roadmaps and coordinate initiatives with growth teams
Requirements
What you’ll need- A minimum of 3 years of Paid Media experience and comfort with budgeting, bidding, and testing methodology
- Experience across Google network types, including display network, search network, and app campaigns is ideal
- Experience with UAC, ACi, Google app campaigns, GDN campaigns, performance max, and discovery campaigns
- Experience with A/B testing
- Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
- Strong analytical and reporting skills
- Proficient in Excel
- Strong written and verbal communication skills
- Participation in E-Verify requires authorization to work in the U.S.
- Entrepreneurial spirit and ability to work independently and in a team environment
Benefits
Comp & perks- Healthcare, Dental, and Vision coverage
- 401K plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
- Inclusive and barrier-free recruitment and selection process
- Reasonable accommodations throughout the recruitment process and employment
