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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Paid Media strategy, account management, and performance optimization, with a strong focus on client relationship management and analytical reporting. Proficient in managing budgets and executing testing methodologies to drive account growth and efficiency.
Highest-signal resume keywords
Paid Media ExperienceGoogle Search CampaignsYouTube CampaignsA/B TestingAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media StrategyBudgetingBiddingTesting MethodologyAccount OptimizationPerformance ReportingExcel ProficiencyClient Relationship ManagementCampaign ManagementData Analysis
Soft Skills
Written CommunicationVerbal CommunicationClient ManagementTeam CollaborationPresentation Skills
Tools & Technologies
Google AdsGoogle Display NetworkLinkedIn AdsReporting DashboardsQBRsFBRs
Industry Keywords
Paid MediaDigital MarketingAccount ManagementPerformance MarketingClient Strategy
About the role
Key responsibilities & impact- Serve as the primary point of contact for assigned clients by answering client emails and leading weekly calls
- Design and execute Paid Media channel strategy
- Manage Paid Media performance, client relationships, and delegation of production resources
- Drive account strategy to achieve or exceed client efficiency and growth goals
- Develop and execute account monitoring and optimization techniques toward client targets and budgets
- Quantify and prioritize initiatives with the greatest impact on account performance
- Drive creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs
- Manage designated client portfolio performance and steward client budgets
- Write and review agendas for status calls and management updates
- Lead client calls covering completed projects, performance, and planned initiatives
- Ensure account management efforts undergo QA and are delivered error-free
- Manage relationships with platform representatives, including Google and LinkedIn
- Own paid media strategic roadmaps and coordinate initiatives with growth teams
Requirements
What you’ll need- A minimum of 3 years of Paid Media experience and comfort with topics such as budgeting, bidding, and testing methodology
- Experience across all Google network types is ideal - display network and search network
- Experience with a combination of these campaign types: Google Search, YouTube, GDN campaigns (Google Display Network)
- Experience with A/B testing
- Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
- Strong analytical and reporting skills and be proficient in Excel
- Strong written and verbal communication skills
- E-Verify participation requires authorization to work in the U.S.
Benefits
Comp & perks- Healthcare, Dental, and Vision coverage
- 401K plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
