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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading paid social strategy and execution, with a strong focus on optimization, performance analysis, and client communication. Proven ability to mentor team members and contribute to agency thought leadership while ensuring adherence to brand standards and client objectives.
Highest-signal resume keywords
Paid Social StrategyMeta Ads ManagerA/B TestingPerformance AnalysisClient-Facing Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social ExperienceAudience DevelopmentCreative TestingConversion OptimizationCampaign ManagementAnalytics ToolsExcel ProficiencyDashboarding Tools
Soft Skills
Analytical SkillsWritten CommunicationVerbal CommunicationMentoring
Tools & Technologies
Meta AdsTikTok AdsLinkedIn Campaign Manager
Industry Keywords
Client RoadmapsQBRsFBRsOptimization RecommendationsStrategic Storytelling
About the role
Key responsibilities & impact- Lead paid social strategy and execution across a portfolio of clients
- Develop and implement platform-specific optimization and monitoring strategies across Meta Ads
- Own paid social contributions to client roadmaps, testing plans, dashboards, and QBRs/FBRs
- Quantify, prioritize, and execute initiatives with the highest potential impact on performance, audience growth, and client objectives
- Partner with Client Partners on strategic paid social recommendations and client-facing communications
- Contribute paid social insights and narratives to client deliverables, tactical plans, creative strategies, and business reviews
- Ensure rigorous QA, accurate execution, client budget stewardship, and brand standards
- Speak on client calls and be client-facing for reporting calls and status meetings where applicable
- Coach and mentor team members, supporting onboarding and development of technical and strategic paid social capabilities
- Contribute to agency thought leadership and high-performing team development
Requirements
What you’ll need- Minimum of 2 years of hands-on paid social experience across platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and analytics tools
- Advanced understanding of paid social strategy across the funnel, including audience development, creative testing, and conversion optimization
- Experience managing campaigns across awareness, consideration, and performance objectives, with a strong grasp of full-funnel activation
- Proven experience designing, executing, and analyzing A/B tests across creatives, audiences, and formats
- Ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders
- Strong analytical and reporting skills, with proficiency in Excel and/or dashboarding tools
- Excellent written and verbal communication skills, with experience contributing to client-facing presentations and strategic storytelling
- Experience mentoring or managing junior team members
- Authorized to work in the U.S.
Benefits
Comp & perks- Healthcare, Dental, and Vision coverage
- 401K plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
- Inclusive and barrier-free recruitment and selection process
- Reasonable accommodations throughout the recruitment process and employment
