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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading paid social strategy and execution across multiple platforms, with a strong focus on performance optimization, audience growth, and client objectives. Proficient in analyzing campaign performance and delivering actionable insights to enhance client outcomes.
Highest-signal resume keywords
Paid Social StrategyMeta Ads ManagerA/B TestingAnalytical SkillsClient-Facing Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social ExperienceAudience DevelopmentCreative TestingConversion OptimizationCampaign ManagementPerformance AnalysisOptimization RecommendationsDashboarding ToolsExcel Proficiency
Soft Skills
MentoringCommunication SkillsStrategic Storytelling
Tools & Technologies
MetaTikTokSnapchatPinterestReddit
Industry Keywords
Full-Funnel ActivationClient RoadmapsQuality AssuranceBudget Stewardship
About the role
Key responsibilities & impact- Lead paid social strategy and execution across a portfolio of clients, ensuring performance meets or exceeds efficiency, growth, and budget goals
- Develop and implement platform-specific optimization and monitoring strategies across Meta, TikTok, Snapchat, Pinterest, and Reddit
- Own paid social contributions to client roadmaps, testing plans, dashboards, and QBRs/FBRs
- Quantify, prioritize, and execute initiatives with the highest potential impact on performance, audience growth, and client objectives
- Partner with Social Leads to deliver strategic paid social recommendations and support client-facing communications
- Contribute paid social insights and narratives to tactical plans, creative strategies, and business reviews
- Ensure rigorous QA, accurate execution, client budget stewardship, and brand standards
- Participate in client calls, reporting calls, and status meetings
- Coach and mentor team members, supporting onboarding and development of technical and strategic paid social capabilities
Requirements
What you’ll need- Minimum of 2 years of hands-on paid social experience across platforms such as Meta Ads Manager, TikTok Ads, Snapchat Ads, and analytics tools
- Advanced understanding of paid social strategy across the mid and upper funnels, including audience development, creative testing, and conversion optimization
- Experience managing campaigns across awareness, consideration, and performance objectives, with a strong grasp of full-funnel activation
- Proven experience designing, executing, and analyzing A/B tests across creatives, audiences, and formats
- Demonstrated ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders
- Strong analytical and reporting skills, with proficiency in Excel and/or dashboarding tools
- Excellent written and verbal communication skills, with experience contributing to client-facing presentations and strategic storytelling
- Experience mentoring or managing junior team members
Benefits
Comp & perks- Healthcare, Dental, and Vision coverage
- 401K plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
