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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading paid social strategy and execution, with a strong focus on performance optimization, audience development, and client communication. Proficient in analyzing campaign performance and delivering actionable insights to drive growth and meet budget goals.
Highest-signal resume keywords
Paid Social StrategyMeta Ads ManagementA/B Testing Design and AnalysisPerformance Analysis and OptimizationClient-Facing Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social ExperienceAudience DevelopmentCreative TestingConversion OptimizationCampaign ManagementPerformance ObjectivesAnalytical SkillsReporting SkillsExcel ProficiencyDashboarding Tools
Soft Skills
Excellent Written CommunicationExcellent Verbal CommunicationMentoring SkillsTeam Leadership
Industry Keywords
Full-Funnel ActivationClient Budget StewardshipBrand StandardsStrategic StorytellingTactical Plans
About the role
Key responsibilities & impact- Lead paid social strategy and execution across a portfolio of clients
- Ensure performance meets or exceeds efficiency, growth, and budget goals
- Develop and implement platform-specific optimization and monitoring strategies for Meta
- Quantify, prioritize, and execute high-impact initiatives affecting performance, audience growth, and client objectives
- Partner with the Senior Manager to deliver strategic paid social recommendations and support client-facing communications
- Contribute paid social insights and narratives to tactical plans, creative strategies, and business reviews
- Ensure rigorous QA, accurate execution, client budget stewardship, and adherence to brand standards
- Participate in client calls, reporting calls, and status meetings where applicable
- Support the Senior Manager in managing Senior Associates
- Mentor team members and contribute to agency thought leadership
- Reports to Senior Manager, Paid Social
Requirements
What you’ll need- 1-3 years of hands-on paid social experience with Meta Ads
- Advanced understanding of paid social strategy across the mid and upper funnels, including audience development, creative testing, and conversion optimization
- Experience managing campaigns across awareness, consideration, and performance objectives, with a strong grasp of full-funnel activation
- Proven experience designing, executing, and analyzing A/B tests across creatives, audiences, and formats
- Demonstrated ability to analyze performance, surface insights, and deliver clear optimization recommendations
- Strong analytical and reporting skills, with proficiency in Excel and/or dashboarding tools
- Excellent written and verbal communication skills, with experience contributing to client-facing presentations and strategic storytelling
- Experience mentoring or managing junior team members
- Preferred time zones: ET, CT, MT; if PT, must work MT hours
- Must be authorized to work in the U.S.
Benefits
Comp & perks- Healthcare, Dental, and Vision coverage
- 401K plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
- Equal opportunity employer and inclusive, barrier-free recruitment and selection process
- Reasonable accommodations throughout the recruitment process and employment
- Purpose-driven work at a B Corp-certified company
