Associate Director, Integrated Planning – Strategy

DEPT®

. Architect full-funnel ecosystems integrating paid, owned, earned, and shared touchpoints .

Posted 11/5/2026contractRemote • United StatesSenior💰 $96,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in omni-channel media strategy and planning, with a strong focus on audience insights and integrated marketing communications. Proven ability to lead cross-functional teams and drive innovation in brand-building and performance efforts.

Highest-signal resume keywords

Omni-Channel Media StrategyConnections PlanningMedia Research ToolsLeadership PresenceData-Driven Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing CommunicationsAudience ProfilingCampaign PlanningStrategic Growth AdvisoryCritical ThinkingProblem-SolvingCultural InsightsBehavioral InsightsPerformance MeasurementInnovation in Audience Connection

Soft Skills

LeadershipMentoringInfluencingCollaborationCreative Intuition

Tools & Technologies

GWIMRIComScorePathmatics

Industry Keywords

Brand-BuildingPerformance EffortsCross-Functional TeamsClient EngagementMulti-Agency Environments

About the role

Key responsibilities & impact

Architect full-funnel ecosystems integrating paid, owned, earned, and shared touchpoints
Partner with clients as a strategic growth advisor
Identify opportunity spaces and shape business challenges
Define end-to-end connections strategies grounded in audience, cultural, and behavioral insights
Link communications, content, and commerce into a unified system
Orchestrate brand-building and performance efforts
Lead cross-functional Strategy, Creative, Media, Data, and Technology teams
Translate data and insights into narratives and actionable frameworks
Establish holistic measurement approaches connecting exposure, engagement, and outcomes
Drive innovation in audience connection frameworks, tools, and approaches
Lead new business and thought leadership initiatives
Mentor and develop strategists

Requirements

What you’ll need

5-7 years of experience in omni-channel media strategy and planning
Proven track record of leading large-scale accounts
Strong critical thinking and problem-solving skills
Deep understanding of how businesses, brands, and customers interact
Experience in Connections Planning or Integrated Marketing Communications (IMC)
Deep understanding of how content and media intersect
Expert-level proficiency with media research and audience profiling tools, including GWI, MRI, ComScore, and Pathmatics
Demonstrated success managing 360-degree sponsorship or tentpole campaign planning
Strong leadership presence and ability to influence senior clients and navigate complex multi-agency environments
Data-driven mindset paired with creative intuition
Proven experience managing and growing direct reports
Must be authorized to work in the U.S.

Benefits

Comp & perks

Equal opportunity employer
Inclusive and barrier-free recruitment and selection process
Reasonable accommodations throughout recruitment and employment
E-Verify participation and U.S. work authorization verification
Purpose-driven work at a B Corp-certified company