Associate Director, Paid Social

DEPT®

. Lead channel-specific paid social strategy across Meta Ads, TikTok, Snapchat, and Reddit .

Posted 10/26/2026full-timeRemote • United StatesSenior💰 $96,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading paid social strategies across multiple platforms, including Meta Ads, TikTok, Snapchat, and Reddit, while effectively managing client relationships and team performance. Proven ability to develop and execute strategic plans that align with client objectives and drive measurable results.

Highest-signal resume keywords

Paid Social Advertising ExperienceMeta Ads Manager ProficiencyManagement ExperienceFull-Funnel Campaign OptimizationTeam Leadership and Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Social StrategyCampaign PlanningPerformance AnalysisBrand Lift StudiesOptimization TechniquesCross-Channel InitiativesProject PrioritizationTest RecommendationsSocial Account Roadmap DevelopmentProcess Enforcement

Soft Skills

Organizational SkillsStrategic CommunicationProblem-Solving SkillsCollaborationAdaptability

Tools & Technologies

Meta AdsAsanaQA FrameworksRedditX (formerly Twitter)

Industry Keywords

Enterprise-Level ClientsDirect-Response TacticsHigh-Performing Team CultureClient ObjectivesPST or Mountain Time Zone

About the role

Key responsibilities & impact

Lead channel-specific paid social strategy across Meta Ads, TikTok, Snapchat, and Reddit
Serve as day-to-day Meta Ads contact for a large and complex client account
Own the Meta Ads client’s social account roadmap
Align tests with client priorities, performance goals, creative strategy, and cross-channel initiatives
Monitor paid social trends and communicate their impact on client business goals
Establish, enforce, and evolve paid social processes and best practices
Ensure consistent use of Asana, platform QA frameworks, and internal standards
Prioritize projects and tests based on resourcing
Advise internal teams and clients on test recommendations, setup, and measurement
Build, develop, and lead high-performing teams through onboarding, delegation, coaching, and people management

Requirements

What you’ll need

Minimum 5 years of paid social advertising experience
Minimum 2 years of management experience
Proven track record scaling paid social programs for enterprise-level or highly complex clients
Deep proficiency in Meta Ads Manager
Ability to communicate paid social goals, targets, and direct-response tactics to clients
Experience planning, launching, and optimizing full-funnel paid social campaigns
Experience setting up and analyzing brand lift studies
Excellent organizational, strategic, and communication skills
Ability to oversee several projects and teach optimization tasks to multiple team members
Demonstrated ability to foster a collaborative, inclusive, and high-performing team culture
Capability to develop and execute strategic paid social plans aligned with client objectives
Strong problem-solving skills and adaptability
Located in the PST or Mountain Time timezone
Additional: experience launching new channels and building accounts from scratch
Additional: hands-on experience with Reddit and X paid social campaigns
Authorized to work in the United States (E-Verify/Form I-9 requirement)

Benefits

Comp & perks

Remote-first organization
Global opportunities and benefits
Inclusive and barrier-free recruitment and workplace
Reasonable accommodations during recruitment and employment
Purpose-driven work at a B Corp-certified company
Equal opportunity employer