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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Creative Strategy and paid media analysis, with strong capabilities in data visualization and storytelling to inform creative production. Proven ability to manage multiple projects and communicate effectively with stakeholders to align strategies with client goals.
Highest-signal resume keywords
Creative StrategyPaid Media AnalysisData VisualizationProject ManagementClient Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisCreative TestingPerformance KPIsTrend IdentificationReporting Dashboards
Soft Skills
Clear CommunicationPresentation SkillsStorytellingResponsivenessCollaboration
Tools & Technologies
ExcelGoogle SheetsLookerGoogle Data StudioTableau
Certifications & Qualifications
E-Verify/Form I-9 Work Authorization
Industry Keywords
ECommerceDTCAgency ExperienceCreative InsightsMedia Delivery
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Analyze paid media results to generate actionable creative insights and new test hypotheses
- Translate data into compelling narratives that inform next-gen creative production
- Analyze data at scale and build compelling data visualizations using Excel and Google Sheets
- Build and maintain creative testing roadmaps tied to performance KPIs and goals
- Prioritize and manage multiple concurrent projects focused on creative performance analysis, creative testing, and media delivery
- Communicate proactively with senior leadership and internal and external stakeholders
- Maintain clear documentation and feedback loops to ensure insights are carried forward and strategy is aligned toward goals
- Own client communication for creative strategy, including weekly updates, test recommendations, and monthly creative reviews
- Present and defend creative insights
- Develop decks and narratives to guide client decision-making on creative direction
- Ensure alignment and buy-in across internal and external stakeholders
- Serve as a subject matter expert and key point of contact for creative points of view
- Execute and report on creative strategy initiatives for a large-scale global account with multiple workstreams
- Partner with Media and Client teams to develop and execute creative testing plans aligned with client goals
- Contribute to DEPT’s thought leadership through case studies, articles, or internal presentations
- Help shape and evolve internal creative strategy processes
Requirements
What you’ll need- 2+ years in Creative Strategy or a related digital marketing role, with hands-on experience in paid media and creative testing
- Deep familiarity with Meta, TikTok, Google, and other performance channels (Snap, DV360, GDN, Amazon, etc.)
- Strong analytical acumen; comfort working with reporting dashboards or Excel/Sheets to identify trends
- Clear and responsive communicator—someone who thrives on being in sync with teammates and clients
- Ability to manage multiple priorities and projects without dropping the ball
- Strong presentation and storytelling skills
- E-Verify/Form I-9 work authorization in the U.S.
- eCommerce or DTC experience
- Agency experience or high-output environment comfort
- Familiarity with tools like Looker, Google Data Studio, Tableau or other reporting dashboards
- Proven ability to contribute to process development
Benefits
Comp & perks- Healthcare, Dental, and Vision coverage
- 401K plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
