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DEPT®

Manager, Media Planning – Strategy

DEPT®

. Develop integrated media plans across D2C and retail marketplace business models .

Posted 11/12/2026contractRemote • United StatesMid-LevelSenior💰 $75,000 - $95,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing integrated media plans across D2C and retail marketplace business models, utilizing tools like GWI and eMarketer for actionable insights. Strong capability in audience segmentation, full-funnel planning, and collaboration with cross-functional teams to drive effective media strategies.

Highest-signal resume keywords
Media PlanningDigital Media BuyingAmazon Retail Media SolutionsAudience SegmentationClient Relationship-Building

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Media PlanningDigital Media BuyingAudience SegmentationFull-Funnel PlanningCPC ChannelsCPM ChannelsMeasurement FrameworksResearch ToolsStrategic PlanningInvestment Scenarios
Soft Skills
CollaborationLeadershipCreative MindsetAnalytical MindsetCommunication Skills
Tools & Technologies
GWIEMarketerPathmaticsComscorePlatform-Native Dashboards
Industry Keywords
Retail MediaD2CCross-Functional TeamsClient ServicesPromotional Strategies

About the role

Key responsibilities & impact
  • Develop integrated media plans across D2C and retail marketplace business models
  • Create tactic-level plans and investment scenarios grounded in strategy, benchmarks, and assumptions
  • Translate research insights into actionable media plans using GWI, eMarketer, Pathmatics, Similarweb, and client or platform data
  • Build full-funnel, channel-agnostic media plans using CPC- and CPM-based investment frameworks
  • Develop audience-first communication plans, including budget allocation, KPI frameworks, channel selection, and partner recommendations
  • Align campaign planning with product launches, retail media opportunities, and promotional moments across key U.S. retailers
  • Apply Amazon Ads expertise across search, DSP, and display; adapt plans to retail media platforms
  • Maintain awareness of global retail and go-to-market considerations for international expansion and multi-market execution
  • Partner with strategy leads to operationalize planning frameworks through activation
  • Collaborate with Client Services, Media Activation, Data Science, and Creative to deliver connected plans and track plan versus actuals
  • Translate platform, stakeholder, and business-model complexity into actionable plans
  • Present planning recommendations to internal and external stakeholders
  • Contribute to team morale, inclusive problem solving, and junior team members’ career growth
  • Share platform trends, retail innovations, and media shifts to support continuous improvement

Requirements

What you’ll need
  • Located in the Pacific or Mountain time zone
  • Authorized to work in the U.S.; employment authorization verified through E-Verify and Form I-9
  • 4+ years of hands-on experience in media planning and strategy, emphasizing digital media buying in and outside retail environments
  • 2+ years of experience using planning and research tools such as GWI, Pathmatics, Comscore, eMarketer, and platform-native dashboards
  • 2+ years of client-facing and team management experience
  • Strong familiarity with Amazon retail media solutions
  • Knowledge of Best Buy, Target, Walmart, and other retail platforms is a strong plus
  • Experience planning across CPC and CPM channels
  • Understanding of brand and performance media
  • Strong understanding of audience segmentation, full-funnel planning, and measurement frameworks
  • Ability to articulate a persuasive point of view in written and verbal presentations
  • Curious, creative, rigorous, and analytical mindset
  • Strong collaboration, client relationship-building, and leadership skills
  • Experience navigating cross-functional teams and dynamic organizational environments

Benefits

Comp & perks
  • Remote-first organization
  • Equal opportunity employer with an inclusive and barrier-free recruitment and selection process
  • Reasonable accommodations during recruitment and employment
  • Purpose-driven work at a B Corp-certified company