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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading paid social strategy and execution across multiple platforms, with a strong focus on performance analysis, audience growth, and client objectives. Proficient in mentoring team members and delivering strategic insights through effective communication and reporting.
Highest-signal resume keywords
Paid Social StrategyMeta Ads ManagerA/B TestingAnalytical SkillsClient-Facing Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social ExperienceAudience DevelopmentCreative TestingConversion OptimizationCampaign ManagementPerformance AnalysisOptimization RecommendationsExcel ProficiencyDashboarding Tools
Soft Skills
Written CommunicationVerbal CommunicationMentoringTeam Engagement
Tools & Technologies
TikTok AdsLinkedIn Campaign ManagerAnalytics Tools
Industry Keywords
Client RoadmapsQBRsFBRsBrand-Standard Compliance
About the role
Key responsibilities & impact- Lead paid social strategy and execution across a portfolio of clients, meeting or exceeding efficiency, growth, and budget goals
- Develop and implement platform-specific optimization and monitoring strategies across Meta, TikTok, LinkedIn, Snapchat, Pinterest, and Reddit
- Own paid social contributions to client roadmaps, testing plans, dashboards, and QBRs/FBRs
- Quantify, prioritize, and execute initiatives with the highest potential impact on performance, audience growth, and client objectives
- Partner with Client Partners on strategic paid social recommendations and client-facing communications
- Contribute paid social insights and narratives to tactical plans, creative strategies, and business reviews
- Ensure rigorous QA, accurate execution, client-budget stewardship, and brand-standard compliance
- Speak on client calls and be client-facing during reporting calls and status meetings
- Coach and mentor team members through onboarding, account context, and technical and strategic capability development
Requirements
What you’ll need- Minimum of 2 years of hands-on paid social experience across platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and analytics tools
- Advanced understanding of paid social strategy across the funnel, including audience development, creative testing, and conversion optimization
- Experience managing campaigns across awareness, consideration, and performance objectives, with a strong grasp of full-funnel activation
- Proven experience designing, executing, and analyzing A/B tests across creatives, audiences, and formats
- Demonstrated ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders
- Strong analytical and reporting skills, with proficiency in Excel and/or dashboarding tools
- Excellent written and verbal communication skills, with experience contributing to client-facing presentations and strategic storytelling
- Experience mentoring or managing junior team members, supporting skill development, performance growth, and team engagement
- Must be authorized to work in the U.S. (E-Verify/Form I-9)
Benefits
Comp & perks- Healthcare, Dental, and Vision coverage
- 401K plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
- Equal opportunity employer and inclusive, barrier-free recruitment and workplace
- Reasonable accommodations throughout the recruitment process and employment
- Purpose-driven work at a B Corp-certified company
