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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in mobile app acquisition through direct-response paid media programs, leveraging platforms such as Google Ads and Apple Search Ads. Proven ability to analyze performance metrics, optimize campaigns, and manage client relationships effectively.
Highest-signal resume keywords
Digital Performance MarketingMobile App AcquisitionGoogle AdsPaid Social PlatformsMobile Measurement Partners (MMPs)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Mobile App Campaign ManagementPerformance AnalysisBudgeting and Bidding StrategiesTesting MethodologiesExcel Proficiency
Soft Skills
Analytical SkillsCommunication SkillsStorytelling SkillsEntrepreneurial MindsetProject Management
Tools & Technologies
Google AdsApple Search AdsMeta AdsTikTokSnapReddit
Industry Keywords
Omnichannel MarketingDirect-Response AdvertisingAttributionIOS SKANPerformance Insights
Tech Stack
Tools & technologiesiOS
About the role
Key responsibilities & impact- Own day-to-day performance and execution of mobile app acquisition-focused, omnichannel direct-response paid media programs
- Design, launch, and optimize direct-response mobile app campaigns across Google Ads, Apple Search Ads, Paid Social, and mobile ad networks
- Quickly ramp into new channels as needed
- Serve as the primary client contact and lead weekly status calls covering performance, test updates, and expansion opportunities
- Drive account strategy to meet or exceed client efficiency, scale, and growth goals
- Monitor daily performance, pacing, and budgets; identify irregularities and optimization opportunities
- Develop and execute testing roadmaps
- Use reporting dashboards to provide timely performance insights and analysis
- Leverage MMPs and iOS SKAN for attribution, troubleshooting, and performance analysis
- Own project management across accounts, coordinating internal teams, vendors, and timelines
- Ensure work meets QA standards and is delivered error-free
- Manage relationships with platform and vendor representatives
- Vet new opportunities while maintaining best practices
- Manage and mentor at least one direct report
Requirements
What you’ll need- 4+ years of digital performance marketing experience, with a focus on mobile app acquisition and growth
- Hands-on experience with Google Ads, including UAC
- Hands-on experience with Paid Social platforms including Meta Ads, TikTok, Snap, and Reddit
- Hands-on experience with Apple Search Ads
- Working knowledge of mobile measurement partners (MMPs), iOS SKAN, and mobile attribution concepts
- Comfort with budgeting, bidding strategies, and testing methodologies
- Strong analytical and reporting skills
- Proficiency in Excel
- Proven experience presenting performance insights and recommendations to clients or internal stakeholders
- Excellent written and verbal communication skills
- Ability to shift priorities quickly and support different channels or tasks
- Hands-on mentality paired with strategic thinking
- Experience managing mobile app install campaigns across multiple platforms or partners
- Strong storytelling and deck-building skills for roadmaps, QBRs, and strategic presentations
- Entrepreneurial, self-starter mindset with comfort working independently and cross-functionally
- Authorization to work in the U.S. as verified through E-Verify and Form I-9
Benefits
Comp & perks- Remote-first organization
- Inclusive and barrier-free recruitment and selection process
- Reasonable accommodations throughout recruitment and employment
- Equal opportunity employer
- Purpose-driven, B Corp-certified company
- Global opportunities, tools, and benefits that help employees thrive