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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Paid Media strategy and account management, with a strong focus on optimizing client performance through data-driven insights and effective communication. Proven ability to lead teams and manage client relationships while ensuring high-quality deliverables.
Highest-signal resume keywords
Paid Media ExperienceGoogle Ads ExpertiseAnalytical SkillsClient CommunicationBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media StrategyA/B TestingAccount OptimizationReporting SkillsBudgetingBidding MethodologyPerformance Max CampaignsDiscovery CampaignsUAC CampaignsExcel Proficiency
Soft Skills
Strong Written CommunicationStrong Verbal Communication
Tools & Technologies
Google Display NetworkGoogle Search AdsGoogle App Campaigns
Industry Keywords
Client ManagementPerformance GoalsTesting PlansClient RoadmapsQuality Assurance
About the role
Key responsibilities & impact- Serve as the primary point of contact for assigned clients
- Answer client emails and lead weekly calls
- Design and execute Paid Media channel strategy
- Drive account strategy to achieve or exceed client efficiency and growth goals
- Monitor and optimize accounts toward client targets and budgets
- Quantify and prioritize initiatives affecting account performance
- Create client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs
- Manage designated client portfolio and steward client budgets
- Prepare agendas and lead client status calls
- Present completed projects, performance, and planned initiatives
- Ensure account-management work passes QA and is error-free
- Manage relationships with platform representatives, including Google
- Own paid media strategic roadmaps and coordinate initiatives with growth teams
- Manage at least one direct report and develop their skills
Requirements
What you’ll need- 4+ years of Paid Media experience
- Comfortable with budgeting, bidding, and testing methodology
- Experience across all Google networks, including display, search, and app campaigns
- Experience with UAC, ACi, Google app campaigns, GDN, Performance Max, and Discovery campaigns
- Experience with A/B testing
- Proven experience presenting findings and making account optimization recommendations to internal or external clients
- Strong analytical and reporting skills
- Proficient in Excel
- Strong written and verbal communication skills
- Located in the Pacific or Mountain time zone
- Authorized to work in the U.S.
Benefits
Comp & perks- Remote-first organization
- Equal opportunity, inclusive, and barrier-free workplace
- Recruitment and workplace accommodations
- Purpose-driven work at a B Corp-certified company
- Global opportunities and benefits
- Autonomy to solve client problems
- E-Verify participation and U.S. work authorization verification
