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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in leading MarTech initiatives, integrating Customer Data Platforms, and executing marketing automation strategies. Proven ability to build strong client relationships and mentor teams while driving organizational change and innovation.
Highest-signal resume keywords
MarTech Architecture DevelopmentCustomer Data Platforms IntegrationMarketing Automation Platforms ExperienceClient-Facing Business DevelopmentOrganizational Change Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarTech ImplementationData Flow ManagementAPI IntegrationsA/B Testing FrameworksTechnical AuditsEmail/Messaging PlatformsAnalytics PlatformsContent and Commerce Systems IntegrationTrigger-Based CampaignsAdvanced Segmentation
Soft Skills
Excellent Communication SkillsStrategic VisionMentoringRelationship BuildingCollaboration
Tools & Technologies
Salesforce Marketing CloudHubSpotMarketoIterableBrazeKlaviyoMailchimpAdobe CampaignGoogle AnalyticsAdobe Analytics
Industry Keywords
MarTechClient EngagementOrganizational ChangePre-Sales ActivitiesTechnical ProposalsData & AnalyticsCross-Practice CollaborationMatrixed OrganizationsIdentity ResolutionReal-Time Synchronization
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Strategically lead MarTech-powered connected experiences for clients
- Represent DEPT’s technical capabilities to clients and key stakeholders
- Develop and maintain senior and executive leadership relationships
- Lead client-side organizational change initiatives in large, matrixed organizations
- Build strong client relationships
- Lead cross-practice and cross-craft technical initiatives driving innovation and collaboration
- Partner with Data & Analytics and Platforms teams to draft and deliver MarTech architectures
- Evolve MarTech audits and reference architecture using proprietary tools and AI
- Lead teams executing MarTech initiatives with cross-craft peers
- Mentor Architects, Principals, and Analysts and align organizational and individual growth goals
- Support strategic resource planning and team growth
- Support pitches by building proposals and scopes, leading pre-sales activities, and representing DEPT’s MarTech expertise in the Americas
- Oversee platform setup, configuration, and optimization
- Oversee customer journey automations, trigger-based campaigns, and advanced segmentation
- Oversee data flows between CDPs and activation platforms, including identity resolution and real-time synchronization
- Oversee API integrations, custom templates, tracking frameworks, and platform migrations
- Oversee troubleshooting, integration documentation, attribution models, A/B testing frameworks, and reporting dashboards
- Oversee technical audits and health checks of MarTech implementations
Requirements
What you’ll need- 8+ years hands-on experience combining strategic consulting with hands-on implementation across client MarTech architectures
- Experience integrating Content and Commerce systems
- Experience with Customer Data Platforms, including Segment, Hightouch, mParticle, Tealium, and AEP
- Experience with marketing automation platforms, including Salesforce Marketing Cloud, HubSpot, and Marketo
- Experience with email/messaging platforms, including Iterable, Braze, Klaviyo, Mailchimp, and Adobe Campaign
- Experience with analytics platforms, including Google Analytics, Adobe Analytics, and Mixpanel
- 4+ years in client-facing business development
- Extensive experience leading client-side organizational change for effective MarTech adoption
- Strategic vision and ability to advise client marketing leadership and translate business problems into MarTech engagements
- Proven leadership navigating complex, multi-workstream client environments across marketing strategy, data, analytics, engineering, and delivery
- Demonstrated success in pre-sales and building technical proposals
- Excellent communication skills balancing high-level strategy with technical detail
- Must be authorized to work in the U.S.
Benefits
Comp & perks- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
- Inclusive and barrier-free recruitment and selection process
- Reasonable accommodations throughout the recruitment process and employment
