Dermalogica

Influencer Marketing

• Build and maintain a database of potential and existing PRO Collective members
• Research and identify credible emerging voices across professional skin care, esthetics, dermatology, nursing, medspa, skin science, wellness, and education
• Identify students, emerging professionals, and established professionals who fit the Dermalogica community
• Develop and distribute monthly PRO content briefs aligned with the marketing calendar
• Monitor social media and community conversations to identify trends, questions, topics, and content opportunities
• Support communication with PRO Collective members and maintain engagement
• Coordinate PRO filming days, events, office visits, and other content opportunities
• Maintain records of PRO-generated content, including links, social handles, content type, engagement, and usage rights
• Support monthly reporting on PROs activated, content generated, social tags, engagement, and top-performing content
• Make recommendations for the growth and evolution of the PRO Collective
• Develop and maintain influencer and PRO seeding lists
• Coordinate product shipments and track product seeding
• Support organic PR and influencer mailer send-outs
• Track influencer and PR activity and maintain organized records
• Stay informed about product launches, campaigns, product education, and key brand messages
• Monitor and respond to community questions and conversations across Instagram, TikTok, and Facebook
• Identify opportunities to engage with professional and skin care communities
• Bring forward social trends, conversations, creators, and content ideas
• Collaborate with the Marketing team to support positive and authentic community engagement

Influencer, Community Marketing Intern