Ecommerce Manager, DTC

Dermalogica

. Own day-to-day DTC sales performance against targets, budgets and forecasts .

Posted 11/3/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$85,000 - CA$95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in DTC sales performance management, including strategic promotional development, ecommerce analytics, and customer retention strategies. Proficient in managing cross-functional teams and driving revenue growth through effective campaign execution and stakeholder collaboration.

Highest-signal resume keywords

Ecommerce ExperienceShopify Plus ExpertisePromotional Strategy DevelopmentProject ManagementCRM and Marketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

DTC Sales PerformanceEcommerce AnalyticsCampaign ManagementCustomer Lifetime ValueA/B TestingRetention StrategiesDigital Channel OptimizationData AnalysisMerchandisingTechnical Backlog Management

Soft Skills

Analytical MindsetStakeholder LeadershipCommunication SkillsProactive Problem SolvingAccountability

Tools & Technologies

ShopifyKlaviyoGA4Power BIRetentionX

Industry Keywords

DTCEcommerce OperationsLoyalty ProgramsSubscription ModelsDigital Marketing

About the role

Key responsibilities & impact

Own day-to-day DTC sales performance against targets, budgets and forecasts
Monitor results, identify gaps and risks, communicate challenges to the Director, and recommend actionable plans
Oversee end-to-end execution of DTC campaigns and activations across onsite, CRM, paid media and other digital channels
Own the DTC promotional calendar and develop strategic promotions, offers and activations
Support loyalty and subscription program growth and own implementation
Develop and optimize onsite experiences and webflows supporting acquisition, conversion, replenishment, cross-sell, retention and customer lifetime value
Guide the Ecommerce Coordinator on product launches, product setup, merchandising, onsite visibility, promotional mechanics and campaign implementation
Maintain Shopify backend, integrations and broader ecommerce technology stack
Lead developer discussions, manage biweekly sprint planning and prioritize the development roadmap
Use ecommerce analytics, customer insights and testing to identify friction points and improve the shopping journey
Partner with CRM, Paid Media, Marketing, Sales, Customer Service, Finance and external development partners

Requirements

What you’ll need

5+ years of ecommerce experience, with demonstrated ownership of DTC performance and commercial outcomes
Strong analytical and commercial mindset, with the ability to translate sales data into actionable strategies and communicate performance risks proactively
Proven experience developing promotional strategies, managing campaign calendars and driving revenue through digital channels
Strong understanding of retention, loyalty, subscription models and customer lifetime value
Hands-on Shopify Plus expertise, including backend administration, merchandising, integrations and ecommerce operations
Experience managing developers, technical backlogs, sprint planning and ecommerce roadmaps
Strong project management, stakeholder leadership and communication skills
Proactive, accountable and solutions-oriented, with the ability to balance strategic thinking with hands-on execution in a fast-paced environment
Experience with CRM and marketing automation platforms such as Klaviyo
Familiarity with ecommerce analytics, attribution and reporting tools such as GA4, Power BI or RetentionX
Experience with subscription platforms, loyalty technology, A/B testing and personalization tools

Benefits

Comp & perks

Competitive salary with company bonus incentive
Comprehensive health, dental and vision benefits along with a healthcare spending account
Matching RSP Program
Monthly product allocation
Annual Fitness Subsidy
Mental health tools and EAP program
Maternity top up and fertility benefits
Hybrid work model with flexibility for occasional evenings and weekends based on business needs and with notice
Career growth within an entrepreneurial business backed by Unilever’s global capabilities