Performance Marketing Specialist – Paid Media, Analytics

Design Shopp

. Manage and optimize Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads campaigns across multiple client accounts .

Posted 10/15/2026full-timeRemote • Philippines, BrazilJuniorMid-Level💰 CA$15 - CA$25 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing digital advertising campaigns across multiple platforms, including Google Ads and Meta Ads, while leveraging analytics tools like Google Analytics 4 and Google Tag Manager for performance tracking and reporting.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagementCampaign OptimizationGoogle Analytics 4 (GA4)LinkedIn Campaign Manager

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital AdvertisingKeyword ResearchA/B TestingBudget ManagementConversion TrackingData AnalysisPerformance ReportingAudience TargetingCampaign ResearchAd Optimization

Soft Skills

Attention to DetailOrganizational SkillsCommunication SkillsIndependent Work

Tools & Technologies

Google Tag ManagerGoogle Search ConsoleGoogle Data Studio

Industry Keywords

Paid Digital AdvertisingCampaign PerformanceAttributionUTM ParametersAgency Experience

About the role

Key responsibilities & impact

Manage and optimize Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads campaigns across multiple client accounts
Launch and manage Search, Display, Performance Max, Shopping, Video, Demand Gen, and paid social campaigns
Conduct keyword, audience, competitor, and campaign research
Monitor campaign budgets and ensure accounts remain within approved monthly spending
Regularly review campaign performance and make optimization decisions
Analyze CTR, CPC, CPM, conversion rate, CPA, CPL, ROAS, and conversion value
Identify underperforming campaigns, ads, audiences, keywords, and placements
Recommend opportunities to improve campaign performance and efficiency
Conduct ongoing A/B testing of ads, audiences, bidding strategies, landing pages, and campaign structures
Review search terms, negative keywords, targeting, placements, and audience performance
Monitor and address disapproved ads, policy issues, tracking problems, and account health concerns
Support conversion tracking implementation and troubleshooting using Google Tag Manager and GA4
Verify that campaign conversions and key events are tracking accurately
Review landing-page performance and identify conversion-rate improvement opportunities
Prepare performance reports explaining what happened, why it happened, and next steps
Provide actionable recommendations and opportunities during reporting
Stay informed about platform updates, advertising best practices, and optimization opportunities

Requirements

What you’ll need

2+ years of hands-on experience managing paid digital advertising campaigns
Strong working knowledge of Google Ads and Meta Ads
Experience with LinkedIn Campaign Manager is strongly preferred
Experience managing multiple campaigns or client accounts simultaneously
Strong understanding of campaign optimization and budget management
Working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console
Nice to have Google Data Studio experience
Understanding of conversion tracking, attribution, UTM parameters, and digital marketing analytics
Comfortable analyzing data and translating it into actionable recommendations
Strong attention to detail and organizational skills
Excellent written and spoken English
Ability to work independently while communicating consistently with the team
Agency experience is an asset

Benefits

Comp & perks

Work with real client campaigns across multiple industries
Manage campaigns across several major advertising platforms
Collaborate with an international digital marketing team
Opportunity to contribute ideas and recommendations, not just execute tasks
Exposure to strategy, analytics, tracking, creative, and conversion optimization
Supportive environment that values learning and continuous improvement
Opportunity for a long-term working relationship and increased responsibilities based on performance