Design Shopp

Performance Marketing

• Manage and optimize Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads campaigns across multiple client accounts
• Launch and manage Search, Display, Performance Max, Shopping, Video, Demand Gen, and paid social campaigns
• Conduct keyword, audience, competitor, and campaign research
• Monitor campaign budgets and ensure accounts remain within approved monthly spending
• Regularly review campaign performance and make optimization decisions
• Analyze CTR, CPC, CPM, conversion rate, CPA, CPL, ROAS, and conversion value
• Identify underperforming campaigns, ads, audiences, keywords, and placements
• Recommend opportunities to improve campaign performance and efficiency
• Conduct ongoing A/B testing of ads, audiences, bidding strategies, landing pages, and campaign structures
• Review search terms, negative keywords, targeting, placements, and audience performance
• Monitor and address disapproved ads, policy issues, tracking problems, and account health concerns
• Support conversion tracking implementation and troubleshooting using Google Tag Manager and GA4
• Verify that campaign conversions and key events are tracking accurately
• Review landing-page performance and identify conversion-rate improvement opportunities
• Prepare performance reports explaining what happened, why it happened, and next steps
• Provide actionable recommendations and opportunities during reporting
• Stay informed about platform updates, advertising best practices, and optimization opportunities

Explore Performance Marketing Specialist – Paid Media, Analytics at Design Shopp. Review requirements and application details.