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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Performance Analysis and Business Intelligence, with a strong focus on Marketing and Sales. Proficient in advanced data analysis, strategic decision-making, and effective communication to drive growth initiatives.
Highest-signal resume keywords
Performance AnalysisBusiness IntelligenceAdvanced SQL SkillsData Visualization ToolsFinancial Impact Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Analytical FrameworksMedia Efficiency AnalysisCustomer Research DesignP&L AnalysisInvestment ProjectionsData AnalysisSales Volume AnalysisROI MonitoringCAC MonitoringStatistical Analysis
Soft Skills
Interpersonal CommunicationProblem-SolvingStrategic ThinkingAutonomy in Decision-Making
Tools & Technologies
Microsoft Productivity SuiteGoogle Productivity SuitePower BITableau
Industry Keywords
Big DataSales StrategyMarketing ChannelsGrowth InitiativesAcquisition Funnel
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Develop analytical frameworks and models to support decisions on the strategic allocation of investments across different channels
- Conduct online and offline media efficiency and performance analyses, monitoring ROI, CAC, and sales
- Identify opportunities to improve the acquisition funnel
- Design customer research to understand and validate hypotheses
- Serve as the primary point of contact for managing sales levers, including coupon and promotion strategy and control
- Analyze the balance between sales volume and profitability
- Conduct P&L and margin impact analyses, supporting Growth initiatives
- Create investment and results projections and analyze variances between forecast and actual performance
- Continuously improve media planning and measurement processes
- Participate in cross-functional projects with Finance, Product, and Sales
Requirements
What you’ll need- Bachelor’s degree in Economics, Engineering, Business Administration, Mathematics, Statistics, or a related field
- Solid experience in Performance Analysis and/or Business Intelligence focused on Marketing and/or Sales
- Ability to work with large volumes of data (Big Data)
- Strategic business perspective and autonomy in making complex decisions based on financial impact analysis
- Ability to break down complex problems into manageable components
- Strong interpersonal communication skills
- Advanced SQL skills
- Advanced proficiency in spreadsheet data analysis and presentation storyline development using Microsoft or Google productivity suites
- Knowledge of data visualization tools such as Power BI and Tableau is a plus
Benefits
Comp & perks- Be part of a company with deep expertise in its industry
- Join a team of professionals passionate about exploring the world through technology and making it possible for others to travel
- Work with a team that uses technology to drive innovation and create opportunities
- Develop your career in a competitive and challenging environment
- Inclusive work environment
- Equal opportunity
- Diversity as part of our culture