Development Counsellors International

Account Executive

• Identify the local news of the day in each community across 4–5 clients and nationally
• Seek new mediums such as podcasts and newsletters for pitching stories
• Consistently suggest pitch ideas to teammates based on daily news
• Help senior publicists develop strong reporter lists and understand what makes a solid pitch list
• Clip and report the team’s media results with minimal supervision
• Suggest next steps in pitch development or projects using critical thinking
• Develop relationships with reporters
• Work with teammates, clients, and reporters on economic development public relations accounts

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Public Relations Account Executive