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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing strategy, thought leadership development, and relationship building within the media, gaming, and entertainment industries. Proven ability to manage multiple projects, engage with senior leaders, and enhance brand reputation through effective communication and storytelling.
Highest-signal resume keywords
B2B Marketing StrategyThought Leadership DevelopmentExecutive Content CreationIndustry Awards ManagementStakeholder Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B MarketingContent DevelopmentAward SubmissionsData AnalysisCampaign Management
Soft Skills
Excellent Writing SkillsOrganizational SkillsConfidence in Challenging IdeasSelf-Starter AttitudeRelationship Building
Industry Keywords
Media IndustryGaming IndustryCreator EconomyDigital MediaCorporate Communications
About the role
Key responsibilities & impact- Own Dexerto’s B2B marketing strategy and develop activity to increase visibility and reputation across media, advertising, gaming, creator and entertainment industries
- Ghostwrite and develop executive content, posts and commentary
- Identify and respond to relevant industry conversations with timely commentary and points of view
- Own the industry awards strategy, annual awards calendar and submissions
- Identify speaking engagements, panels, podcasts, interviews, roundtables and commentary opportunities for founders and leadership
- Turn successful campaigns, partnerships and insights into B2B stories and case studies
- Develop thought leadership about audiences, internet culture, gaming, creators and digital media
- Build relationships with journalists, industry organisations, event organisers and influential voices
- Support Dexerto’s presence at key industry events
- Ensure the corporate website and professional-facing channels accurately communicate Dexerto’s offering
- Track marketing activity and performance, including awareness, credibility and industry perception
Requirements
What you’ll need- Experience in a B2B marketing, corporate marketing, communications, PR or brand role
- Experience developing and delivering B2B marketing activity
- Experience growing the profile of a company, brand or leadership team within a professional audience
- Strong knowledge of B2B communications and thought-leadership platform
- Experience working with senior leaders, founders or executives to develop their external profiles
- Excellent writing skills and ability to capture someone else’s tone of voice
- Experience identifying and developing thought-leadership opportunities
- Knowledge of industry awards and ideally experience managing award submissions and awards calendars
- Strong commercial instincts and understanding of how brand reputation can support sales, partnerships and business development
- Ability to turn business activity, data and ideas into interesting external stories
- Excellent organisation and confidence managing multiple projects and senior stakeholders simultaneously
- Self-starter able to identify campaigns, content, awards and industry opportunities
- Confidence to challenge the team, bring new ideas and build a B2B marketing programme
Benefits
Comp & perks- The opportunity to build a new marketing function and make it your own
- Direct access to and collaboration with Dexerto’s founders and senior leadership
- The chance to shape the external reputation of one of the world’s largest digital entertainment publishers
- A highly collaborative, entrepreneurial and fast-moving environment
- Competitive salary and benefits
- Remote-first working