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Head of Shorts Testing
Dhar Mann Studios. Own each short after post-production through testing, iteration, and final optimization before public release .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in analyzing social media content performance, particularly in short-form video, and possesses strong skills in creating and optimizing engaging video content based on performance metrics. Capable of managing testing cycles and leading a team while ensuring attention to detail and effective reporting.
Highest-signal resume keywords
Social Media Content AnalysisShort-Form Video EditingPerformance Metrics OptimizationViral Storytelling ExpertiseDashboard and Reporting Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video EditingA/B TestingPerformance Metrics AnalysisCreative RecommendationsKPI Development
Soft Skills
Attention to DetailOwnershipTime Management
Tools & Technologies
InstagramFacebookTikTokYouTube
Industry Keywords
Creator EconomyViewer PsychologyEngagement MetricsRetention ChartsTesting Frameworks
About the role
Key responsibilities & impact- Own each short after post-production through testing, iteration, and final optimization before public release
- Create four to five strategically different versions of each short
- Develop alternate hooks, openings, pacing, story structures, calls to action, and endings
- Manage the Testing Assistant in setting up Instagram Trial Reels and Facebook A/B tests
- Run follow-up tests when initial results reveal additional opportunities
- Review hook rate, retention charts, drop-off points, completion rate, engagement, and other platform signals
- Diagnose where viewers lose interest
- Recommend and execute edit changes based on performance data
- Request new voiceover from Dhar when required for stronger tests
- Create reporting systems tracking versions, hypotheses, results, learnings, next steps, and publishing recommendations
- Compare test performance with live-post performance to develop KPIs and minimum thresholds
- Report directly to the Head of Shorts
- Oversee one Testing Assistant and lead the day-to-day workflow of the Shorts Testing Team
Requirements
What you’ll need- 3+ years of experience analyzing social media content performance, preferably within short-form video, digital media, or the creator economy
- Deep working knowledge of Instagram, Facebook, TikTok, and YouTube performance metrics, particularly hook rate and audience retention
- Ability to turn retention-chart dips and platform data into specific creative and editorial recommendations
- Hands-on short-form editing experience, including creating alternate hooks, endings, pacing variations, and test versions
- Strong understanding of viral storytelling, viewer psychology, opening-image selection, pacing, payoff, and platform-specific audience behavior
- Experience building dashboards, reports, testing frameworks, and practical KPIs
- Strong ownership and attention to detail
- Ability to manage multiple videos and testing cycles while maintaining version control
- Occasional weekend work required
- Ability to review live platform results in a timely manner when testing cycles require it
Benefits
Comp & perks- Remote work
- Full-time schedule, Monday through Friday
- Schedule flexibility discussed during the interview