Dhar Mann Studios

Head of Department

• Own each short after post-production through testing, iteration, and final optimization before public release
• Create four to five strategically different versions of each short
• Develop alternate hooks, openings, pacing, story structures, calls to action, and endings
• Manage the Testing Assistant in setting up Instagram Trial Reels and Facebook A/B tests
• Run follow-up tests when initial results reveal additional opportunities
• Review hook rate, retention charts, drop-off points, completion rate, engagement, and other platform signals
• Diagnose where viewers lose interest
• Recommend and execute edit changes based on performance data
• Request new voiceover from Dhar when required for stronger tests
• Create reporting systems tracking versions, hypotheses, results, learnings, next steps, and publishing recommendations
• Compare test performance with live-post performance to develop KPIs and minimum thresholds
• Report directly to the Head of Shorts
• Oversee one Testing Assistant and lead the day-to-day workflow of the Shorts Testing Team

Head of Shorts Testing

• Own each short after post-production through testing, iteration, and final optimization before public release
• Create four to five strategically different versions of each short, including alternate hooks, openings, pacing, story structure, calls to action, and endings
• Manage the Testing Assistant in setting up Instagram Trial Reels and Facebook A/B tests
• Run follow-up tests when initial results reveal additional opportunities
• Review hook rate, retention charts, drop-off points, completion rate, engagement, and other platform signals
• Diagnose where viewers lose interest
• Recommend and execute data-driven edit changes, including requesting new voiceover from Dhar when needed
• Create reporting systems tracking versions, hypotheses, results, learnings, next steps, and final publishing recommendations
• Compare test performance with live-post performance to develop KPIs and minimum thresholds for successful public releases
• Oversee one Testing Assistant and lead the day-to-day workflow of the Shorts Testing Team
• Report directly to the Head of Shorts

Head of Shorts Testing – International

Editor

• Review large amounts of raw, unscripted footage and identify the strongest characters, moments, reactions, and storylines
• Turn raw footage into clear, compelling 2–3 minute stories with a strong beginning, emotional build, and satisfying payoff
• Make creative structural decisions rather than simply following footage chronologically
• Craft powerful opening hooks that immediately give viewers a reason to keep watching
• Build curiosity, escalation, reveals, and emotional momentum throughout each edit
• Edit for retention and pacing, tightening, reordering, restructuring, or removing moments that may cause viewers to drop off
• Edit man-on-the-street content, giveaways, surprises, acts of kindness, emotional interviews, and human-interest stories
• Use music, sound design, captions, graphics, reaction shots, and other editorial tools to heighten emotion and strengthen the story
• Create alternate hooks, openings, runtimes, or versions for creative and performance testing
• Collaborate with producers and the Shorts creative team from raw footage through first cut, revisions, and final delivery
• Interpret feedback thoughtfully and quickly while protecting story clarity and emotional impact
• Stay current on short-form editing trends, platform best practices, and viral social content
• Report to the Head of Shorts and Jr. Manager for Post
• Work remotely while logging and submitting hours through Dhar Mann Studios’ time-tracking software

Head of Shorts Testing

Head of Shorts Testing – International

International Shorts Editor