Head of Shorts Testing – International

Dhar Mann Studios

. Own each short after post-production through testing, iteration, and final optimization before public release .

Posted 9/23/2026full-timeRemote • IndiaLead💰 $25 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in analyzing social media content performance, particularly in short-form video, with a strong focus on data-driven decision-making and creative recommendations. Proficient in managing testing cycles and leading teams to optimize viewer engagement and retention across multiple platforms.

Highest-signal resume keywords

Social Media Content AnalysisShort-Form Video EditingPerformance Metrics OptimizationViral StorytellingDashboard and Reporting Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data-Driven EditingAudience Retention AnalysisTesting FrameworksKPI DevelopmentVideo Version Control

Soft Skills

Attention to DetailOwnershipTeam LeadershipCreative Problem Solving

Tools & Technologies

InstagramFacebookTikTokYouTube

Industry Keywords

Creator EconomyDigital MediaShort-Form VideoViewer PsychologyEngagement Metrics

About the role

Key responsibilities & impact

Own each short after post-production through testing, iteration, and final optimization before public release
Create four to five strategically different versions of each short, including alternate hooks, openings, pacing, story structure, calls to action, and endings
Manage the Testing Assistant in setting up Instagram Trial Reels and Facebook A/B tests
Run follow-up tests when initial results reveal additional opportunities
Review hook rate, retention charts, drop-off points, completion rate, engagement, and other platform signals
Diagnose where viewers lose interest
Recommend and execute data-driven edit changes, including requesting new voiceover from Dhar when needed
Create reporting systems tracking versions, hypotheses, results, learnings, next steps, and final publishing recommendations
Compare test performance with live-post performance to develop KPIs and minimum thresholds for successful public releases
Oversee one Testing Assistant and lead the day-to-day workflow of the Shorts Testing Team
Report directly to the Head of Shorts

Requirements

What you’ll need

3+ years of experience analyzing social media content performance, preferably within short-form video, digital media, or the creator economy
Deep working knowledge of Instagram, Facebook, TikTok, and YouTube performance metrics, particularly hook rate and audience retention
Ability to turn retention-chart dips and platform data into specific creative and editorial recommendations
Hands-on short-form editing experience
Strong understanding of viral storytelling, viewer psychology, opening-image selection, pacing, payoff, and platform-specific audience behavior
Experience building dashboards, reports, testing frameworks, and practical KPIs
Strong ownership and attention to detail
Ability to manage multiple videos and testing cycles while maintaining version control
Ability to work Monday through Friday with occasional weekend work
Timely review of live platform results when required by testing cycles

Benefits

Comp & perks

Flexible schedule/hours discussed during the interview
Occasional weekend work flexibility implied by the schedule