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Sales Director
Dial Senior Living. Drive sales performance to achieve move-in and occupancy goals through targeted lead generation and optimized sales practices.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong sales performance through effective lead generation, relationship building, and strategic closing techniques. Proficient in managing marketing budgets, conducting competitive analyses, and adhering to industry regulations such as HIPAA.
Highest-signal resume keywords
Outbound Sales ExperienceLead GenerationRelationship BuildingMarketing Budget ManagementKnowledge of HIPAA Requirements
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ConversionsCompetitive AnalysisBudget ForecastingSales Process AdherenceCustomer Service
Soft Skills
Trust BuildingCollaborationCommunication
Tools & Technologies
Sales ToolsDatabase Management
Certifications & Qualifications
Bachelor’s Degree or Equivalent
Industry Keywords
Assisted LivingDementia CareB2B SalesState and Federal Guidelines
About the role
Key responsibilities & impact- Drive sales performance to achieve move-in and occupancy goals through targeted lead generation and optimized sales practices.
- Achieve sales conversions by cultivating relationships, conducting discovery, applying strategic closing techniques, and delivering personalized follow-up.
- Direct the community’s reputation management strategy to achieve Google review goals.
- Strengthen referral pipelines through in-person visits that foster trust and long-term relationships.
- Leverage sales tools and best practices to meet bi-annual mystery shop benchmarks while delivering exceptional customer service.
- Complete and submit competitive analyses, bi-annual marketing plans, investor updates, budget forecasts, and other assigned reports.
- Maintain an accurate database documenting prospect interactions, follow-ups, and referral partner communications.
- Manage the daily tour path to deliver strong first impressions for prospects and community partners.
- Contribute to regular sales calls with the home office through preparation and strategic collaboration.
- Manage the marketing budget to align with forecasts and maximize ROI.
- Submit detailed creative requests on time to support sales and marketing initiatives.
- Follow sales processes outlined in the company’s standard operating procedures.
Requirements
What you’ll need- Bachelor’s degree or equivalent.
- Minimum of 2 years’ outbound sales experience.
- Ability to work extended and weekend hours on occasion to support sales goals.
- Ability to travel to home office for onboarding and annual sales meeting.
- Experience with state and federal guidelines for assisted living and dementia.
- Knowledge of HIPAA requirements.
- Adhere to and carry out all policies and procedures.
- Regular attendance is an essential function of this position.
- Maintain confidentiality of verbal and written information pertaining to residents, community operations and personnel.
- Promote the company in a positive way and be an advocate of Dial and its communities.
- Experience in outside B2B sales preferred.