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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in B2B industrial sales, particularly in developing and executing sales strategies for heavy-industrial markets. Proven ability to build relationships with key stakeholders and manage complex sales cycles while achieving revenue and market-share objectives.
Highest-signal resume keywords
B2B Industrial Sales ExperienceSales LeadershipCRM ProficiencyStrategic Account PlanningNegotiation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentSales ForecastingPipeline ManagementTechnical Product SpecificationAccount DevelopmentSales ReportingMarket AnalysisProject ManagementEnergy-Efficiency SolutionsIndustrial LED Lighting
Soft Skills
LeadershipCoachingCommunicationPresentationClosing Skills
Tools & Technologies
CRM SystemsMicrosoft OfficeSales Reporting Tools
Industry Keywords
Heavy-Industrial MarketsEPC FirmsElectrical ContractorsPetrochemical PlantsManufacturing PlantsEnergy-Related EnvironmentsIndustrial AutomationLighting ControlsMRO ProductsCapital Projects
About the role
Key responsibilities & impact- Develop and execute a comprehensive sales strategy for the South Region to achieve revenue, gross-margin, and market-share objectives
- Lead regional sales planning, forecasting, pipeline development, and territory prioritization
- Identify high-growth industries, accounts, and geographic markets within the region
- Establish performance expectations, sales goals, and account development priorities
- Align regional strategy with overall company growth objectives
- Monitor regional sales performance and implement corrective actions
- Develop new business opportunities with heavy-industrial customers
- Build executive-level relationships with customers, channel partners, and industry influencers
- Lead strategic account planning for major regional customers and high-value opportunities
- Pursue retrofit, new construction, maintenance, capital-project, and energy-efficiency opportunities
- Position industrial LED lighting solutions as replacements for legacy lighting systems
- Support proposals, quotations, ROI analyses, and project-specific sales strategies
- Develop relationships with EPC firms, engineering firms, electrical contractors, distributors, and specification influencers
- Drive product specification into industrial projects at the design and engineering stage
- Evaluate, develop, and manage regional channel partners
- Monitor competitor activity, pricing trends, customer requirements, and market dynamics
- Lead, coach, and develop regional sales professionals
- Support complex account negotiations, customer presentations, and strategic opportunity development
- Ensure consistent CRM use, pipeline management, forecasting, and sales reporting
- Foster collaboration across sales, customer service, engineering, operations, product management, and leadership
- Serve as senior regional point of contact for major customers and strategic partners
- Gather and communicate customer feedback, competitive intelligence, and market opportunities
- Represent the company at customer meetings, industry events, trade shows, and regional business development activities
- Ensure successful project handoff, execution, and customer satisfaction
Requirements
What you’ll need- 8+ years of progressive B2B industrial sales experience, including sales leadership or regional management responsibility
- Proven success selling electrical, lighting, automation, MRO, industrial equipment, or related technical products into heavy-industrial markets
- Experience selling into refineries, petrochemical plants, chemical facilities, manufacturing plants, terminals, utilities, infrastructure, or energy-related environments
- Strong understanding of complex, specification-driven sales cycles involving multiple stakeholders
- Established relationships with industrial end users, EPCs, electrical contractors, engineering firms, distributors, or channel partners in the South Region preferred
- Demonstrated ability to build and manage sales pipelines, forecasts, strategic account plans, and regional growth strategies
- Strong leadership, coaching, communication, negotiation, presentation, and closing skills
- Ability to understand technical product specifications and communicate value to both technical and non-technical audiences
- Experience managing long sales cycles, competitive bids, capital projects, and retrofit opportunities
- Proficiency with CRM systems, Microsoft Office, sales reporting tools, and pipeline management processes
- Willingness to travel throughout the South Region as needed
- Experience with industrial LED lighting, hazardous-location lighting, explosion-proof lighting, high-bay and low-bay lighting, petrochemical/refinery/chemical plant environments, electrical products and distribution, MRO products, industrial automation, EPC project sales, electrical contracting, industrial construction, lighting controls, or energy-efficiency solutions is advantageous