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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B industrial sales, particularly within the Houston market, with a strong focus on developing relationships and executing strategic sales plans. Proficient in managing complex sales cycles and delivering technical product solutions to diverse stakeholders.
Highest-signal resume keywords
B2B Industrial Sales ExperienceStrong Consultative Selling SkillsProficiency with CRM SystemsExperience with Industrial LED LightingEstablished Relationships in Houston Market
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentProposal PreparationNegotiation SkillsSales ForecastingTechnical Product Specification Understanding
Soft Skills
Self-MotivatedStrong Presentation SkillsRelationship BuildingProblem-SolvingEffective Communication
Tools & Technologies
CRM SystemsMicrosoft OfficeSales Reporting Tools
Industry Keywords
Electrical ProductsIndustrial AutomationMRO ProductsEPC Project SalesPetrochemical Lighting
About the role
Key responsibilities & impact- Develop and execute a regional sales strategy to achieve revenue and gross-margin objectives
- Identify, qualify, and develop new accounts throughout Houston and the Ship Channel
- Build and maintain a strong pipeline from prospecting through close
- Conduct customer visits, facility assessments, product demonstrations, and sales presentations
- Develop relationships with plant managers, maintenance managers, electrical engineers, procurement teams, project managers, contractors, and other decision-makers
- Pursue retrofit, new construction, maintenance, and capital-project opportunities
- Identify opportunities to replace legacy lighting systems with industrial LED solutions
- Prepare proposals, quotations, ROI analyses, and project-specific solutions with internal teams
- Negotiate pricing and commercial terms while protecting company margins
- Develop relationships with EPCs, electrical contractors, engineering firms, industrial distributors, and specification influencers
- Get company products specified into industrial projects at the engineering and design stage
- Develop and manage distributor and contractor relationships within the territory
- Build strategic account plans for high-value industrial customers
- Monitor competitive activity, market trends, pricing, and customer requirements
- Maintain and expand existing customer relationships and increase share of wallet
- Serve as the primary regional point of contact for customers and channel partners
- Coordinate with customer service, engineering, operations, and product management to resolve customer issues and ensure successful project execution
- Maintain accurate CRM records, opportunity pipelines, and sales forecasts
- Provide regular forecasts and territory updates to sales leadership
- Track regional sales performance against established goals
- Report competitive intelligence, market opportunities, and customer feedback to management
Requirements
What you’ll need- 5+ years of B2B industrial sales experience, preferably selling electrical, lighting, automation, MRO, or industrial products
- Demonstrated success selling into refineries, petrochemical plants, chemical facilities, manufacturing plants, terminals, or other heavy-industrial environments
- Established relationships within the Houston industrial market are strongly preferred
- Understanding of the Houston Ship Channel industrial ecosystem is highly desirable
- Experience working with EPCs, electrical contractors, distributors, and engineering firms
- Strong consultative and solution-based selling skills
- Ability to understand technical product specifications and communicate their value to technical and non-technical customers
- Strong prospecting, negotiation, presentation, and closing skills
- Comfortable managing long and complex sales cycles
- Self-motivated and capable of working independently in a field-based sales role
- Proficiency with CRM systems, Microsoft Office, and sales reporting tools
- Willingness to travel throughout the Houston/Gulf Coast territory
- Experience with industrial LED lighting, hazardous-location lighting, explosion-proof lighting, high-bay and low-bay lighting, petrochemical/refinery lighting, electrical products and distribution, MRO products, industrial automation, process industries, EPC project sales, electrical contracting, industrial construction, lighting controls, or energy-efficiency solutions is a significant advantage