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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing influencer and creator marketing strategies, managing creator communities, and optimizing campaign performance. Strong ability to translate audience insights into actionable creator programs while managing client relationships and mentoring teams.
Highest-signal resume keywords
Influencer MarketingCreator MarketingCommunity ManagementCampaign Management ToolsPerformance Reporting Systems
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Influencer Campaign DevelopmentCreator Activation ManagementBudgetingProgram ProfitabilityContent LicensingUsage RightsPerformance OptimizationStrategic PlanningKPI EstablishmentContent Development
Soft Skills
MentoringClient Relationship ManagementCollaborationStrategic ThinkingCommunity-Building
Tools & Technologies
Creator Marketing PlatformsCampaign Management ToolsPerformance Reporting Systems
Industry Keywords
UGC CreatorsBrand PartnershipsAmbassador NetworksCreator-Led Paid MediaCultural Trends
About the role
Key responsibilities & impact- Lead strategy and execution of creator marketing programs across a portfolio of clients
- Develop and execute influencer and creator marketing strategies across assigned client accounts
- Oversee influencer activations from strategic planning and creator selection through execution and measurement
- Identify influencers, UGC creators, ambassadors, and advocates aligned with campaign objectives
- Guide creator-led storytelling and content development
- Collaborate with strategy, creative, social, and paid media teams
- Ensure campaigns meet client objectives, timelines, budgets, and performance KPIs
- Develop and manage long-term creator communities and ambassador programs
- Design and scale creator networks involving 50+ active ambassadors, advocates, and content creators
- Establish creator recruitment, onboarding, engagement, recognition, retention, and community-growth strategies
- Build always-on creator strategies and scalable UGC production models
- Establish repeatable processes for creator sourcing, content development, approvals, licensing, and performance optimization
- Manage client relationships, program budgets, scopes, timelines, resourcing, and delivery
- Establish KPIs and measurement frameworks and translate performance into recommendations
- Manage, mentor, and develop direct reports
- Oversee workload, priorities, and delivery quality
- Contribute to new business opportunities, strategic proposals, and the growth of Diamond's Creator & Social practice
- Monitor emerging creator platforms, cultural trends, technologies, and industry developments
Requirements
What you’ll need- 7–10+ years of experience in influencer marketing, creator marketing, brand partnerships, or related disciplines, ideally within an agency environment
- Proven experience developing and managing traditional influencer campaigns, integrated creator activations, and always-on programs
- Experience building or managing creator communities, ambassador networks, or long-term creator partnership programs
- Strong understanding of influencers, UGC creators, brand advocates, and creator-led paid media
- Ability to manage complex programs involving multiple creators, content streams, stakeholders, and deliverables
- Experience managing and mentoring direct reports and independently owning client relationships
- Strong strategic capabilities translating audience insights and business objectives into creator programs
- Working knowledge of paid social, content licensing, usage rights, and creator content performance
- Strong operational and commercial skills, including budgeting, resourcing, program profitability, and process development
- Experience with creator marketing platforms, campaign management tools, and performance reporting systems
- Passion for creators, culture, community-building, and creator marketing