FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
About the role
Key responsibilities & impact- Develop and manage customer lifecycle strategies across onboarding, engagement, first-to-second purchase, retention, reactivation, and win-back
- Maintain a lifecycle roadmap prioritizing customer needs and opportunities to increase revenue, repeat purchase, digital adoption, retention, and customer lifetime value
- Identify lifecycle gaps and opportunities and recommend programs to improve customer progression and engagement
- Lead development and optimization of coordinated lifecycle programs across marketing and customer touchpoints
- Define actionable customer audiences using lifecycle, account, engagement, digital behavior, purchase history, product interest, and value indicators
- Partner with Analytics, Data, and MarTech teams to validate audience definitions, data availability, and activation requirements
- Design differentiated journeys for prospects, purchasers, active, at-risk, and lapsed customers
- Apply behavioral triggers, progressive profiling, personalization, and testing to improve journey relevance and performance
- Use customer, behavioral, transactional, and campaign data to identify opportunities, friction points, and risks
- Define program objectives, KPIs, baselines, targets, and reporting requirements
- Evaluate lifecycle movement, repeat purchase, retention, reactivation, digital engagement, and customer value
- Develop test-and-learn plans and translate results into optimization recommendations
- Communicate customer insights, program performance, risks, and recommended actions to stakeholders
- Lead cross-functional lifecycle initiatives with clear goals, roles, timelines, dependencies, and success measures
- Build alignment with marketing channels and eCommerce, analytics, data, MarTech, sales, and customer support partners
- Facilitate lifecycle planning, journey mapping, and performance review discussions
- Document journey requirements, audience logic, KPI definitions, testing results, and optimization decisions
- Ensure lifecycle programs follow consent, privacy, accessibility, brand, and data-governance requirements
- Drive improvements in lifecycle progression, repeat purchase, retention, reactivation, journey performance, revenue growth, and customer lifetime value
Requirements
What you’ll need- Bachelor's Degree in Marketing, Business, or a related field
- 3-4 years of experience in B2B eCommerce, distribution, manufacturing, technology, or another complex customer and product environment
- Experience with customer data platforms, customer segmentation, personalization, or journey orchestration
- Working knowledge of customer analytics and experience partnering with analysts or data scientists
- Experience using testing and measurement to improve customer journeys or retention programs
- Experience incorporating voice-of-customer or customer research into lifecycle strategies
- Excellent communication and collaboration skills, with experience influencing cross-functional teams
- Strong project management skills and ability to manage multiple priorities in a fast-paced environment
- Must be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future
Benefits
Comp & perks- Highly competitive benefits package
- Equal Opportunity Employer
- Reasonable accommodation for applicants with disabilities