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Customer Marketing & CRM Manager
Digisap Solutions. Deploy and optimize CRM campaigns (email, SMS, notifications) across the entire customer lifecycle .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in deploying and optimizing CRM campaigns, audience segmentation, and customer engagement strategies. Proficient in managing content production and vendor relationships while driving customer adoption and retention through effective communication and event organization.
Highest-signal resume keywords
Customer MarketingCRM ToolsLifecycle MarketingEngagement StrategiesMarketing Automation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM Campaign DeploymentAudience SegmentationMessage PersonalizationContent ProductionPerformance Reporting
Soft Skills
Cross-Functional CoordinationResults-Driven MindsetAutonomous Execution
Tools & Technologies
Marketing Automation ToolsCustomer Communications Channels
Industry Keywords
Customer LifecycleRetention MarketingCustomer EngagementCustomer SuccessReferral Programs
About the role
Key responsibilities & impact- Deploy and optimize CRM campaigns (email, SMS, notifications) across the entire customer lifecycle
- Refine audience segmentation and message personalization
- Implement the customer communications plan for both professional and individual customers
- Produce content (newsletters, guides, videos) and manage vendors through creative briefs
- Engage the customer community and showcase customer testimonials and case studies
- Develop referral and customer ambassador programs
- Organize customer events, webinars, and workshops, from promotion through satisfaction assessment
- Drive adoption of new services and track action performance through reporting and improvement recommendations
- Supervise and train a work-study student
Requirements
What you’ll need- 5 to 10 years of experience in Customer Marketing, CRM, Lifecycle Marketing, Retention, or Relationship Marketing
- Significant experience operationally implementing engagement, adoption, and retention strategies
- Strong command of CRM and Marketing Automation tools and customer communications channels
- Business-oriented mindset, with a results-driven approach and the ability to measure campaign performance
- Excellent cross-functional coordination skills across Marketing, Customer Success, Product, and Creative teams
- Autonomous, hands-on profile with a strong execution focus
Benefits
Comp & perks- Professional development opportunities and ongoing training
- Team events and a friendly, collaborative work environment
- Remote work available (2 days per week)
- Social and Economic Committee (CSE)
- Company health insurance
- Meal vouchers
- Competitive salary and attractive benefits package