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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in HubSpot and Salesforce integration, data modeling, and marketing operations, with a strong focus on automation and AI tools. Proven ability to track marketing spend, report on ROI, and manage vendor relationships effectively.
Highest-signal resume keywords
HubSpot ExpertiseSalesforce FluencyAI Agents and AutomationData Modeling and WorkflowsMarketing Spend Tracking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data ModelingLead ScoringAPI IntegrationPythonJavaScriptSQLCampaign AttributionWorkflow AutomationData HygieneReporting
Tools & Technologies
HubSpotSalesforceClayMCPClaudeWebhooksAutomation Tools
Industry Keywords
B2B SoftwareMarketing OperationsRevenue OperationsDemand GenerationVendor Management
Tech Stack
Tools & technologiesJavaScriptPythonSQL
About the role
Key responsibilities & impact- Own how marketing operates across systems, data, AI agents, and automation
- Make HubSpot data reliable and establish a source of truth for marketing impact
- Own HubSpot data model, lifecycle stages, lead scoring, routing, workflows, and data hygiene
- Manage HubSpot-to-Salesforce field mapping, campaign and attribution objects, and sales handoff rules
- Ensure enrichment and data quality across the marketing technology stack using Clay and similar tools
- Govern integrations for webinar, events, intent, ABM, and content tools
- Report weekly and at board cadence on sourced and influenced pipeline, funnel conversion, velocity, and spend efficiency
- Build trusted campaign and channel attribution and leadership dashboards
- Operate and extend AI agents and automations for content, prospecting, enrichment, competitive monitoring, reporting, and publishing
- Identify repetitive work, build automations, and measure time savings
- Define standards for agent documentation, output destinations, and human review
- Track marketing spend by program and channel against pipeline and ROI
- Manage vendor contracts and renewals and identify overlapping or underperforming tools
- Produce monthly spend and ROI reporting for demand generation, the CMO, and finance
- Report directly to the CMO and collaborate with sales leadership, revenue operations, and marketing
Requirements
What you’ll need- 5 or more years in marketing operations or revenue operations at a B2B software company
- Experience at a fast-growing company where systems were breaking
- Deep, hands-on HubSpot expertise, including building data models, workflows, and Salesforce syncs
- Working fluency in Salesforce, including objects, reports, campaign structures, and attribution structures
- Ability to define and defend pipeline attribution to CRO and CFO stakeholders
- Experience building with AI agents and automation tools
- Experience wiring APIs, writing production prompts, and shipping dependable automations
- Experience with Claude, MCP, or similar agent frameworks is a strong plus
- Ability to read and write light Python, JavaScript, and SQL
- Experience with webhooks and APIs and debugging integrations
- Experience tracking marketing spend and reporting against pipeline and ROI
- Experience managing vendor contracts and renewals
- Comfortable working in a Boston office five days a week
- Must be authorized to legally work in the United States
- Must be located in the greater Boston area or open to relocating
Benefits
Comp & perks- No benefits, perks, or compensation extras are specified in the posting