Head of Marketing

Digital Drive

. Lead the Marketing function, connecting strategy, creativity, data, and results .

Posted 11/6/2026contractPorto Alegre • BrazilLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive Marketing strategies that align with business objectives, leveraging data analysis to optimize performance and drive user acquisition. Proven ability to manage vendor relationships and coordinate cross-functional teams to enhance brand positioning and engagement.

Highest-signal resume keywords

Marketing Strategy DevelopmentPerformance Campaign ManagementMeta Ads and Google Ads KnowledgeUser Acquisition and Engagement StrategiesGoogle Analytics 4 Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyPerformance CampaignsBrand PositioningUser AcquisitionConversion MetricsContent ProductionEvent CoordinationPartnership DevelopmentData AnalysisContinuous Improvement Strategies

Soft Skills

Business AcumenPlanning SkillsVendor CoordinationCommunication SkillsLeadership

Tools & Technologies

Google Analytics 4Meta AdsGoogle AdsDashboardsManagement Reports

Certifications & Qualifications

Bachelor’s DegreeMBA

Industry Keywords

Audience AcquisitionBrand StrengtheningPerformance IndicatorsTrade ShowsIn-Person Activations

About the role

Key responsibilities & impact

Lead the Marketing function, connecting strategy, creativity, data, and results
Develop and oversee the Marketing strategy and planning aligned with the company’s objectives
Structure action plans, timelines, priorities, and performance indicators
Manage investments, efficiency, and results
Oversee vendors, agencies, partners, and professionals involved in Marketing initiatives
Identify opportunities for growth, audience acquisition, and brand strengthening
Manage the relationship with the paid media agency
Monitor Meta Ads and Google Ads campaigns, analyzing performance indicators and optimization opportunities
Track performance metrics and evaluate the efficiency of media investments
Develop lead acquisition and qualification strategies
Monitor dashboards and management reports
Analyze user behavior, digital channel performance, and conversion funnel stages
Use data to identify bottlenecks and guide strategic decisions
Develop tests, hypotheses, and continuous improvement strategies
Present results and recommendations to leadership
Develop the editorial strategy and content calendar for digital channels
Coordinate content for Instagram, blogs, email marketing, and other channels
Ensure consistency in brand identity, language, and positioning
Develop strategies for organic growth, engagement, and brand awareness
Plan and coordinate participation in trade shows, events, and in-person activations
Develop offline Marketing initiatives
Manage event vendors, materials, budgets, and timelines
Develop strategic partnerships with brands, influencers, and companies in the industry
Define metrics to measure the impact of initiatives and partnerships
Develop strategies for user acquisition, activation, engagement, and conversion
Plan campaigns for launches, new products, and commercial initiatives
Work with Customer Success, Sales, and Technology to improve the user journey
Develop experimentation and continuous improvement initiatives focused on measurable results

Requirements

What you’ll need

Bachelor’s degree, associate degree, postgraduate degree, or MBA
Experience managing multiple areas of Marketing
Business acumen and strong planning skills
Experience with performance campaigns and content production
Experience with brand positioning, events, and partnership development
Knowledge of Meta Ads and Google Ads
Knowledge of CPL, CAC, CTR, CPC, conversion, and return on investment metrics
Experience with Google Analytics 4
Experience with dashboards and management reports
Experience with user acquisition, activation, engagement, and conversion strategies
Ability to coordinate vendors, agencies, partners, and professionals
Availability to work in a hybrid model in Porto Alegre, Rio Grande do Sul