Digital Drive

Chief Marketing Officer

• Lead the Marketing function, connecting strategy, creativity, data, and results
• Develop and oversee the Marketing strategy and planning aligned with the company’s objectives
• Structure action plans, timelines, priorities, and performance indicators
• Manage investments, efficiency, and results
• Oversee vendors, agencies, partners, and professionals involved in Marketing initiatives
• Identify opportunities for growth, audience acquisition, and brand strengthening
• Manage the relationship with the paid media agency
• Monitor Meta Ads and Google Ads campaigns, analyzing performance indicators and optimization opportunities
• Track performance metrics and evaluate the efficiency of media investments
• Develop lead acquisition and qualification strategies
• Monitor dashboards and management reports
• Analyze user behavior, digital channel performance, and conversion funnel stages
• Use data to identify bottlenecks and guide strategic decisions
• Develop tests, hypotheses, and continuous improvement strategies
• Present results and recommendations to leadership
• Develop the editorial strategy and content calendar for digital channels
• Coordinate content for Instagram, blogs, email marketing, and other channels
• Ensure consistency in brand identity, language, and positioning
• Develop strategies for organic growth, engagement, and brand awareness
• Plan and coordinate participation in trade shows, events, and in-person activations
• Develop offline Marketing initiatives
• Manage event vendors, materials, budgets, and timelines
• Develop strategic partnerships with brands, influencers, and companies in the industry
• Define metrics to measure the impact of initiatives and partnerships
• Develop strategies for user acquisition, activation, engagement, and conversion
• Plan campaigns for launches, new products, and commercial initiatives
• Work with Customer Success, Sales, and Technology to improve the user journey
• Develop experimentation and continuous improvement initiatives focused on measurable results

Explore Head of Marketing at Digital Drive. Review requirements and application details.

Open roles

Head of Marketing