Associate Director, Paid Search

Digital Matter

. Lead search strategy, execution, and growth across the client portfolio .

Posted 9/23/2026full-timeNew York City • New York • United StatesSenior💰 $145,000 - $175,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in Paid Search Management, particularly with Google Ads and Microsoft Ads, while effectively leading client relationships and driving revenue growth. Capable of strategic planning, campaign optimization, and performance analysis to achieve business objectives.

Highest-signal resume keywords

Paid Search ManagementGoogle Ads ExpertiseMicrosoft Ads ExpertiseClient Relationship ManagementRevenue Accountability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationBudget AllocationPerformance ReportingConversion TrackingAttributionBidding StrategyAudience StrategyCreative TestingMulti-Brand ManagementTeam Leadership

Soft Skills

Client-Facing CommunicationStrategic ThinkingPresentation Skills

Tools & Technologies

Google AnalyticsSearch Ads 360Bid Management Tools

Industry Keywords

Search StrategyFull-Funnel Media StrategiesIncrementality TestingBrand Lift TestingPolicy Changes

About the role

Key responsibilities & impact

Lead search strategy, execution, and growth across the client portfolio
Own and evolve paid search strategy across assigned client accounts
Serve as senior search point of contact for clients and present strategy, performance, and recommendations to senior stakeholders
Translate Google Ads, Microsoft Ads, and emerging AI-driven search product trends into actionable recommendations
Partner with integrated, paid social, programmatic, and product teams on full-funnel media strategies
Lead campaign planning, budget allocation, and channel strategy
Oversee campaign build, QA, and activation
Monitor platform betas, product releases, and policy changes
Direct campaign optimization, including bidding, audience/keyword strategy, and creative/ad copy testing
Own performance reporting and analysis
Lead incrementality, brand lift, and channel mix testing
Ensure conversion tracking, attribution, and tagging infrastructure is accurate and regularly audited
Build scalable processes, playbooks, and best practices
Own book-of-business growth, including scope, budget, and service expansion
Be accountable for revenue goals tied to the book of business
Support pitches and RFPs with search strategy and points of view
Build client relationships supporting renewals, referrals, and organic growth
Track and report revenue, retention, and growth metrics

Requirements

What you’ll need

Tenure in hands-on, consistent paid search management experience
Required experience on both the agency side and the vendor/platform side at either Google (Google Ads) or Microsoft (Microsoft Advertising)
Proven track record managing multi-million-dollar search budgets across complex, multi-brand or multi-client portfolios
Deep expertise across Google Ads and Microsoft Ads platforms
Familiarity with Google Analytics, Search Ads 360, or similar bid management/reporting tools
Demonstrated experience leading and developing a team
Proven accountability for revenue goals within a book of business, not just campaign performance
Strong track record of growing client relationships and revenue, not just managing performance
Excellent client-facing communication and presentation skills, with experience presenting to senior stakeholders
Strategic thinking ability combined with hands-on platform execution skills

Benefits

Comp & perks

Equity
Company incentives
Full coverage health insurance including Medical, Dental, and Vision
401K with company contribution
Generous vacation days
Company holidays
Sick days
Summer Fridays
Pre-taxed commuter benefits
16 weeks of paid parental leave