Digital Matter

Performance Marketing

• Lead search strategy, execution, and growth across the client portfolio
• Own and evolve paid search strategy across assigned client accounts
• Serve as senior search point of contact for clients and present strategy, performance, and recommendations to senior stakeholders
• Translate Google Ads, Microsoft Ads, and emerging AI-driven search product trends into actionable recommendations
• Partner with integrated, paid social, programmatic, and product teams on full-funnel media strategies
• Lead campaign planning, budget allocation, and channel strategy
• Oversee campaign build, QA, and activation
• Monitor platform betas, product releases, and policy changes
• Direct campaign optimization, including bidding, audience/keyword strategy, and creative/ad copy testing
• Own performance reporting and analysis
• Lead incrementality, brand lift, and channel mix testing
• Ensure conversion tracking, attribution, and tagging infrastructure is accurate and regularly audited
• Build scalable processes, playbooks, and best practices
• Own book-of-business growth, including scope, budget, and service expansion
• Be accountable for revenue goals tied to the book of business
• Support pitches and RFPs with search strategy and points of view
• Build client relationships supporting renewals, referrals, and organic growth
• Track and report revenue, retention, and growth metrics

Associate Director, Paid Search

Vice President

Digital Matter is a next-generation growth and transformation partner built for the realities of today’s market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.

We help consumer brands manage media as a strategic asset class, with the same intentionality and governance applied to capital allocation. By connecting data, technology, and creative, we turn media investment into measurable enterprise value: accelerating growth, improving efficiency, and building durable capabilities.

Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits. Our point of view is simple: when media is managed as capital, it becomes a catalyst for transformation at scale.

Job Description
Digital Matter is seeking a Vice President of Integrated Biddable Media to lead the strategy, evolution, and delivery of our biddable capability across paid social, paid search, programmatic, retail media, and emerging auction-based channels. This is a senior leadership role for someone who can combine deep media expertise with enterprise-level judgment, commercial ownership, and a strong point of view on how data, technology, creativity, and measurement should work together.

You will partner with senior client leaders and cross-functional teams to turn business priorities into integrated growth strategies. You will also build the operating systems, talent, standards, and partner ecosystem required to deliver high-quality work at speed and scale.

What You’ll Do

- Direct integrated biddable strategy across paid social, paid search, programmatic, retail media, and emerging channels, with clear roles for each channel in the customer journey.

- Turn client business priorities into actionable audience, investment, creative, data, platform, and measurement decisions.

- Serve as a trusted advisor to senior clients. Bring a point of view, show the evidence, name the tradeoffs, and recommend a path forward.

- Guide planning, activation, optimization, and measurement through channel leaders and specialists, ensuring the work reflects the strategy and meets a consistent quality bar.

- Use working knowledge of major platforms to challenge assumptions, assess platform and product choices, interpret performance, and direct optimization—without needing to be the day-to-day campaign operator.

- Manage biddable investment as a connected portfolio, balancing near-term performance with brand, customer, and enterprise value.

- Connect biddable teams to strategy, creative, commerce, CRM, analytics, and brand media so integration changes the work, not just the meeting cadence.

- Shape testing and measurement agendas using incrementality, experimentation, attribution, modeling, platform signals, and informed judgment.

- Advance practical uses of automation and AI that improve speed, quality, or insight, with clear human ownership and controls.

- Manage relationships with platforms, technology providers, data partners, and service partners, holding them accountable for transparency, performance, and value.

- Support the commercial health and growth of the capability, including scoping, staffing, pricing, margin awareness, retention, and new-business development.

- Lead and develop managers and channel specialists, creating clarity, accountability, and stronger decision-making across the team.

- Represent Digital Matter in senior client conversations, pitches, and industry discussions with a distinctive, evidence-based point of view.

What You’ll Bring

- Leadership experience in biddable or performance media, with accountability for complex client portfolios, teams, and business outcomes. 

- Deep expertise in paid social and strong working knowledge across paid search, programmatic, retail media, commerce, and emerging auction-based formats.

- A track record of connecting specialist channel excellence to integrated communications, customer, and growth strategies.

- Credibility with senior client executives and the ability to communicate complex technical, commercial, and measurement issues with clarity.

- Strong commercial judgment, including experience with revenue, pricing, staffing, margin, partner economics, and scope management.

- Practical fluency in experimentation, incrementality, attribution, modeling, first-party data, privacy-aware activation, and platform measurement.

- Experience scaling operating models, automation, or AI-enabled workflows while maintaining human oversight, quality, and accountability.

- Demonstrated success building leadership teams, developing talent, managing performance, and creating succession plans.

- The ability to lead through ambiguity, make informed decisions without perfect information, and adjust quickly as evidence changes.

- Preference and commitment to maintain a hybrid model in New York and client travel as business needs require

- A collaborative leadership style grounded in transparency, ownership, curiosity, and respect for functional expertise.

Base Salary Range:

$180,000-$260,000

The salary range posted is reflective of base salary, which will be determined based on skills, experience, and qualifications. You will also be eligible for equity and benefits and company incentives.

What We Offer: 

- Competitive salary 

- Full coverage health insurance including Medical, Dental, and Vision 

- 401K with company contribution

- Generous vacation days in addition to company holidays, sick days, and summer Fridays

- Pre-taxed commuter benefits

- 16 weeks of paid parental leave 

- And more...

What We Value 

One Team.

We’re all in. When we win, we win together. When we miss, we learn together. Collaboration isn’t optional; it’s how we operate. Everyone plays a part, everyone has a stake, and every result belongs to all of us. 

Maximum Transparency. 

We are transparent, both internally and externally. The value we deliver comes from leveraging those truths to drive actionable solutions that move the business forward.

Ownership Culture. 

We believe in moving with purpose. We don’t wait for perfect conditions - we identify opportunities, make informed decisions, and execute with speed and accountability. Success is measured by what we accomplish, not just what we plan.

Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status

** Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. **

The salary range posted is reflective of base salary, which will be determined based on skills, experience, and qualifications. You will also be eligible for equity and benefits and company incentives.

What We Value 

One Team.

We’re all in. When we win, we win together. When we miss, we learn together. Collaboration isn’t optional; it’s how we operate. Everyone plays a part, everyone has a stake, and every result belongs to all of us. 

Maximum Transparency. 

We are transparent, both internally and externally. The value we deliver comes from leveraging those truths to drive actionable solutions that move the business forward.

Ownership Culture. 

We believe in moving with purpose. We don’t wait for perfect conditions - we identify opportunities, make informed decisions, and execute with speed and accountability. Success is measured by what we accomplish, not just what we plan.

Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status. If you would like to request an interview accommodation, please reach out to HR at Jana.Greenberg@dgtlmttr.com 

** Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. **

Associate Director, Paid Search

VP, Integrated & Biddable Media