Field Marketing Manager

Digital Preservation Coalition

. Own the experiential and field marketing strategy across priority segments .

Posted 9/30/2026full-timeBoston • Massachusetts • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in field marketing and experiential marketing strategies, with a strong focus on account-based event programs that drive pipeline and revenue. Proficient in managing event logistics, budgets, and vendor relationships while collaborating effectively with sales leadership and executive stakeholders.

Highest-signal resume keywords

Field Marketing ExperienceEvent Budget ManagementAccount-Based Marketing ProgramsVendor Negotiation SkillsAI Tools Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Experiential MarketingEvent MarketingTrade Show ExecutionPipeline Contribution TrackingEvent Strategy Development

Soft Skills

Strong Ownership InstinctsRelationship Building

Tools & Technologies

SalesforcePardotAI Tools for Event Targeting

Certifications & Qualifications

ABM Certification

Industry Keywords

B2B SaaSEnterprise SoftwareAccount-Based MarketingEvent LogisticsSponsorship Negotiations

About the role

Key responsibilities & impact

Own the experiential and field marketing strategy across priority segments
Build the experiential playbook for corporate buyers
Plan and execute flagship conference presence, industry events, and sponsorships from strategy through on-site execution and post-event analysis
Manage invitations, seating, follow-up timing, and other experience details
Design and run account-based experiential programs, executive dinners, roundtables, and hosted briefings
Partner with sales to identify target accounts and align invite lists and messaging
Build relationships with industry associations and event organizers
Customize event messaging and materials with product marketing
Track and report field/event pipeline contribution, tying spend and attendance to pipeline and revenue
Identify how AI tools can improve event targeting, outreach, and content production
Manage event budgets, vendor and venue relationships, logistics, and speaker/sponsorship negotiations end to end

Requirements

What you’ll need

3 to 5 years in field marketing, experiential marketing, event marketing, or trade show execution in B2B SaaS or enterprise software
A track record of running account-based event programs that generated real, attributable pipeline
Experience managing event budgets, vendor and venue contracts, and sponsorship negotiations independently
Comfort working directly with sales leadership and executive stakeholders to build target account lists and shape event strategy
Strong ownership instincts
Willingness to travel for events
Nice to have: Experience marketing into industries with longer, more technical, or more relationship-driven buying cycles
Nice to have: Experience building a new market or audience from scratch
Nice to have: Familiarity with AI tools for event targeting, personalized outreach, or content production (Claude or similar)
Nice to have: Experience with marketing automation and CRM platforms (Salesforce, Pardot)
Nice to have: ABM certification or hands-on account-based marketing program experience

Benefits

Comp & perks

Competitive salary and benefits package
Tangible career development opportunities
Dedicated training time to support professional growth
Life Insurance
Private Health Insurance
Other employee benefits