Digital Preservation Coalition

Marketing

• Own the experiential and field marketing strategy across priority segments
• Build the experiential playbook for corporate buyers
• Plan and execute flagship conference presence, industry events, and sponsorships from strategy through on-site execution and post-event analysis
• Manage invitations, seating, follow-up timing, and other experience details
• Design and run account-based experiential programs, executive dinners, roundtables, and hosted briefings
• Partner with sales to identify target accounts and align invite lists and messaging
• Build relationships with industry associations and event organizers
• Customize event messaging and materials with product marketing
• Track and report field/event pipeline contribution, tying spend and attendance to pipeline and revenue
• Identify how AI tools can improve event targeting, outreach, and content production
• Manage event budgets, vendor and venue relationships, logistics, and speaker/sponsorship negotiations end to end

Field Marketing Manager

Product Marketing

• Lead the global product marketing function, unifying US and UK teams under one strategy, messaging framework, launch calendar, and priorities
• Define positioning and messaging for established customers and new growth markets, especially regulated environments
• Identify new segments, develop market-entry strategies, and equip go-to-market teams with positioning, proof points, and enablement
• Partner with Product Management to incorporate customer and market insights into the roadmap and translate product innovation into launch strategies
• Create sales and partner enablement programs supporting adoption and revenue growth across direct and indirect channels
• Provide messaging, audience insights, and value propositions to improve demand generation awareness, engagement, and conversion
• Strengthen Preservica’s Preserve365 positioning within Microsoft 365 and the broader Microsoft partner ecosystem
• Build and lead a high-performing US team and unify the existing UK product marketing team
• Report directly to the COO

Field Marketing Manager

VP Product Marketing – Global