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Digital Preservation Coalition

VP Product Marketing – Global

Digital Preservation Coalition

. Lead the global product marketing function, unifying US and UK teams under one strategy, messaging framework, launch calendar, and priorities .

Posted 9/17/2026full-timeBoston • Massachusetts • United StatesLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading product marketing strategies within a scaling SaaS environment, with a strong focus on positioning, messaging, and go-to-market initiatives. Proven ability to build high-performing teams and navigate regulated industries while leveraging insights for effective decision-making.

Highest-signal resume keywords
Product Marketing LeadershipSaaS Business ExperienceTeam Building and DevelopmentRegulated Industry KnowledgeMicrosoft Ecosystem Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Positioning DevelopmentMessaging Framework CreationMarket-Entry StrategyGo-To-Market InitiativesSales Enablement ProgramsDemand GenerationCustomer Insights AnalysisLaunch Strategy DevelopmentRevenue Growth StrategiesAI Tools Utilization
Soft Skills
Commercial AwarenessCustomer-Centric ThinkingInfluence and CredibilityBias for ActionStrategic Execution
Industry Keywords
ComplianceGovernanceRecords ManagementGlobal Team ManagementPartner Channel

About the role

Key responsibilities & impact
  • Lead the global product marketing function, unifying US and UK teams under one strategy, messaging framework, launch calendar, and priorities
  • Define positioning and messaging for established customers and new growth markets, especially regulated environments
  • Identify new segments, develop market-entry strategies, and equip go-to-market teams with positioning, proof points, and enablement
  • Partner with Product Management to incorporate customer and market insights into the roadmap and translate product innovation into launch strategies
  • Create sales and partner enablement programs supporting adoption and revenue growth across direct and indirect channels
  • Provide messaging, audience insights, and value propositions to improve demand generation awareness, engagement, and conversion
  • Strengthen Preservica’s Preserve365 positioning within Microsoft 365 and the broader Microsoft partner ecosystem
  • Build and lead a high-performing US team and unify the existing UK product marketing team
  • Report directly to the COO

Requirements

What you’ll need
  • Significant experience leading Product Marketing within a scaling SaaS business
  • Track record of building and developing high-performing teams
  • Experience managing distributed global teams across the US and international markets
  • Strong understanding of regulated industries, compliance, governance, records management, or related sectors
  • Proven success developing positioning, messaging, launch strategies, and go-to-market initiatives
  • Credibility and influence with Product Management and executive stakeholders
  • Bias for action and ability to move seamlessly between strategy and execution
  • Strong commercial awareness and customer-centric thinking
  • Experience leveraging AI tools to accelerate productivity and decision-making
  • Experience working within the Microsoft ecosystem or partner channel (highly desirable)

Benefits

Comp & perks
  • Executive visibility
  • Ownership of a global function
  • Direct access to senior leadership
  • Opportunity to shape the market for digital preservation, governance, and compliance
  • Equal opportunities employer