Senior Paid Search Strategist – Contract

Digital Reach Agency

. Manage Google Ads and Microsoft Ads (Bing) campaigns .

Posted 10/10/2026contractRemote • United StatesSenior💰 $60 - $85 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in managing and optimizing PPC campaigns across Google Ads and Microsoft Ads, with a strong focus on lead generation metrics such as CPL, MQLs, and SQLs. Proficient in utilizing GA4 and Google Tag Manager for tracking and reporting, while demonstrating a proactive approach to budget management and campaign performance improvement.

Highest-signal resume keywords

PPC Campaign ManagementGoogle AdsMicrosoft Ads (Bing)GA4Google Tag Manager

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationCampaign OptimizationBudget ManagementPerformance ReportingA/B Testing

Soft Skills

Detail-OrientedProactiveOwnership of Outcomes

Tools & Technologies

Salesforce (SFDC)

Industry Keywords

B2BSaaSCPLMQLSQL

Tech Stack

Tools & technologies

SFDCSQL

About the role

Key responsibilities & impact

Manage Google Ads and Microsoft Ads (Bing) campaigns
Optimize campaigns to CPL, MQLs, c/MQL, SQLs, and pipeline
Identify and eliminate wasted spend and optimization opportunities to improve CTR and landing page conversion rate
Manage budgets and pacing to hit targets
Maintain a hypothesis testing log of ongoing experiments and results
Set up and maintain tracking in GA4 and Google Tag Manager
Provide weekly, monthly, and quarterly reporting on performance against leads, CPL, MQL, SQL, and pipeline targets
Ensure campaign structure, targeting, bidding, budgets, and messaging align with best practices
Perform weekly optimizations to improve campaign performance month over month

Requirements

What you’ll need

7–10 years of PPC experience
Experience managing budgets over $100k per month
B2B lead generation experience
Google Ads and Microsoft Ads (Bing)
GA4 and Google Tag Manager
Track record of optimizing to MQLs, SQLs, and pipeline
Track record of eliminating wasted spend and hitting targets
Currently leveraging AI to identify inefficiencies, inform optimizations, and increase the speed and quality of output
Extremely detail-oriented
Incredibly proactive and take ownership of outcomes, not just inputs
B2B SaaS experience (nice to have)
Salesforce (SFDC) experience (nice to have)

Benefits

Comp & perks

Employee well-being prioritized
Growth and learning initiatives
40–50 hours per month